Staff are very friendly and caring. The theme application throughout (such as the doors to the rooms being marked as "bear caves" etc) is extremely cute, teddy bear keyrings, games in the room and also the little sign in reception saying that if you have trouble sleeping they can arrange a teddy for you to cuddle. I really liked that :) The bears are beautiful.
The position of the hotel is also excellent - being right across from the train stop and Tourist Info centre makes it very convenient for day excursions if you do not wish to drive.
Rooms can definitely benefit from having air-conditioning or even just normal fans fitted/available on request - it was an extremely hot weekend and it the heat was most uncomfortable, even in the room.
Would have liked off-street parking facilities, but for the most part (other than Saturday night) the street was quiet at least.
Breakfast service was also okay, but for me it was not great. Plates & bowls are extremely small, the fruit selection was pretty much limited to apple and the Bircher muesli was fizzy.