Excellent value for money. Keith and Sheila made our family of four very welcome. It's an excellent location just a block away from the South Pier and Pleasure Beach, with free parking - just dumped the car and walked / got the tram for the entire stay.
Also included a good breakfast (fry up, cereals and/or eggs on toast), a useful, reasonably priced little bar, and the family room was sufficient - maybe a little dated in decor, but was clean and had everything we needed for the 5 nights - decent shower, TV with good remote / reception, not bad beds and wall sockets in useful places.
Overall, I'd recommend the Somerville Hotel as a great value, friendly and practical accommodation.