Great location. Tucked away in Myeongdong, it's in a quiet street but the main shopping street is just a 5 minute walk away. The cable car to reach Seoul Tower is also a 5 minute walk away, just going really uphill. Very close to Myeongdong Station, which made it easy to get to from Incheon airport via bus (also reachable via subway from Gimpo airport). The hotel is on a hill but it's not yet on the extreme end of the hill so carrying luggage is completely doable.
Room itself was okay--it was rather small and very simple but we chose it more for the location and value. The bathroom is one where the shower head is attached to the sink so there's not a "real" shower and takes some getting used to.
The free breakfast was self served bread, jam and butter, and orange juice. We bought our own breakfast at the many convenient stores nearby every morning instead. There is no fridge or kettle within the room, just a communal kitchen downstairs.