Florence, OR

Travel Guide
Photo provided by Travel Oregon
When people talk about the dramatic cliffs, breaking waves and evergreen coastline of the northern Pacific Coast, this is what they mean.

Surrounded by state parks, scenic vistas and gorgeous drives through windy coastal roads, Florence offers a fantastic piece of Pacific Northwestern shoreline. Located along 10 miles (16 kilometers) of continuous beaches, it’s also a center for recreational activities. Set out on a kayak at the Siuslaw Water Trail. Cut through vigorous waves on your own surfboard, just a few miles from the Sea Lion Caves. 

Try surf fishing with a weighty line to resist the breaking waves. Roll up your pant legs, grab a bucket and wade for clams during low tide. For a quieter afternoon, set a crab trap on the docks and wait for an easy catch. Relax on a beach towel and nap to the sound of waves gently lapping the sand. No matter your energy level, you will find the pace of activity that’s right for you. 

Drive south of Florence and visit the Oregon Dunes National Recreation Area to observe a dramatic contrast of landscapes. On a windy day, watch dune sands swirl under alpine tree growth sprouting on the beach. Or, head north to the Siuslaw National Forest and its vast array of wilderness trails. Bring water and a backpack to take advantage of one of the many daylong hikes in the area. 

For striking scenery, drive along Highway 101 along one of the most beautiful road trips in America. Start anywhere along the highway. The drive north or south is a breathtaking journey past forest, beach and rocky cliffs. It’s something you will remember for a lifetime. 

To get here, fly into Eugene, Oregon and drive around 70 miles (113 kilometers) east to Florence. Stay in an inland motel or in a hotel poised high atop a craggy face with waves breaking below. Rent a vacation home or set up your tent or RV at a campground. Many fall in love with the special atmosphere of Florence, returning year after year for a refreshing vacation.

Quality Inn Florence
Quality Inn Florence
2.5 out of 5
2475 Highway 101, Florence, OR
Fully refundableReserve now, pay when you stay
The price is ₩170,473 per night from May 29 to May 30
₩170,473
per night
May 29 - May 30
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff ...
8/10 Very Good! (1,004 reviews)
"Quiet and comfortable"

Reviewed on May 23, 2024

Quality Inn Florence
Driftwood Shores Resort And Conference Center
Driftwood Shores Resort And Conference Center
3 out of 5
88416 1st Ave, Florence, OR
Fully refundableReserve now, pay when you stay
The price is ₩279,575 per night from May 29 to May 30
₩279,575
per night
May 29 - May 30
Stay at this 3-star beach hotel in Florence. Enjoy free WiFi, free parking, and a beach locale. Our guests praise the pool and the helpful staff in our reviews. ...
8.4/10 Very Good! (1,008 reviews)
"The beach is easily accessible and beautiful. Property is a bit older but in pretty good condition since it is directly ocean front. They are doing some construction but wasn't in the area we stayed. They have a nice little market/deli which is convenient since it is a ways out of town."

Reviewed on May 25, 2024

Driftwood Shores Resort And Conference Center
Best Western Pier Point Inn
Best Western Pier Point Inn
2.5 out of 5
85625 Highway 101, Florence, OR
Fully refundableReserve now, pay when you stay
The price is ₩272,742 per night from May 29 to May 30
₩272,742
per night
May 29 - May 30
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the pool in our ...
8.4/10 Very Good! (1,001 reviews)
"The view was good. Facilities are clean. Staff is very friendly. The room was quiet and comfortable."

Reviewed on May 18, 2024

Best Western Pier Point Inn
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Larkspur Landing Hillsboro - An All-Suite Hotel
Larkspur Landing Hillsboro - An All-Suite Hotel
3 out of 5
3133 Ne Shute Rd, Hillsboro, OR
Book a stay at this business-friendly aparthotel in Hillsboro. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful ...
8/10 Very Good! (1,483 reviews)
"everything is fine ! and especially value for money. a very good place for those who want to save money but also want to stay in a clean cultural place. highly recommend 🙌"

Reviewed on May 24, 2024

Larkspur Landing Hillsboro - An All-Suite Hotel
Rockaway Beach Resort
Rockaway Beach Resort
3.5 out of 5
615 N Pacific St, Rockaway Beach, OR
Stay at this 3.5-star beach condo in Rockaway Beach. Enjoy free WiFi, free parking, and a beach locale. Our guests praise the pool and the helpful staff in our ...
8.8/10 Excellent! (202 reviews)
"The place was big enough for us. the property has a beach access and a porch at the back. It was clean and walkable to the store and restaurant."

Reviewed on May 19, 2024

Rockaway Beach Resort
Ocean Terrace Condominiums
Ocean Terrace Condominiums
3 out of 5
4229 SW Beach Ave, Lincoln City, OR
Stay at this 3-star beach condo in Lincoln City. Enjoy free WiFi, free parking, and a sauna. Our guests praise the clean rooms in our reviews. Popular attractions ...
8.4/10 Very Good! (556 reviews)
"It was perfect for my mom’s birthday weekend! Very cute place."

Reviewed on May 7, 2024

Ocean Terrace Condominiums
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Reviews of Florence

4.3
Top Destination
5 - Excellent
204
" "5 - Excellent 42.67782426778243%
4 - Good
230
" "4 - Good 48.11715481171548%
3 - Okay
38
" "3 - Okay 7.949790794979079%
2 - Disappointing
4
" "2 - Disappointing 0.8368200836820083%
1 - Terrible
2
" "1 - Terrible 0.41841004184100417%

4/5 - Good

Verified traveler
Jun 3, 2020

Had a very nice dinner (indoors even!). Parking was easy, and the people were nice.

5/5 - Excellent

Verified traveler
May 31, 2020

Great restaurants in Old Town Downtown!

5/5 - Excellent

Verified traveler
May 29, 2020

always loved florence !since my first visit.

3/5 - Okay

Verified traveler
May 21, 2020

Florence is okay. It’s not worth going to the Oregon Coast unless you’re a local, the oceans are too cold and it’s too busy.

4/5 - Good

Verified traveler
Feb 23, 2020

Florence was beautiful! Next time though we will go father north to Newport.

5/5 - Excellent

Verified traveler
Feb 16, 2020

Love the area food was great and people were friendly

Cities near Florence