It is a little bit far from down town(Patong) and considering transportation cost(taxi, rental car, time, etc.), it would not be recommedable for the people who want to feel local culture and crowdness. However, the hotel itself has lots of activities and locations that you can enjoy(pools, golf, spa & massage, lagoons, beach, etc.) and operates convenient shuttle services. In addition, rooms are very clean and comfortable, and all the staffs are very friendly and kind. I strongly recommend to stay here, if you are planning to visit Phuket with familiy.