Florence, OR

Travel Guide
Photo provided by Travel Oregon
When people talk about the dramatic cliffs, breaking waves and evergreen coastline of the northern Pacific Coast, this is what they mean.

Surrounded by state parks, scenic vistas and gorgeous drives through windy coastal roads, Florence offers a fantastic piece of Pacific Northwestern shoreline. Located along 10 miles (16 kilometers) of continuous beaches, it’s also a center for recreational activities. Set out on a kayak at the Siuslaw Water Trail. Cut through vigorous waves on your own surfboard, just a few miles from the Sea Lion Caves. 

Try surf fishing with a weighty line to resist the breaking waves. Roll up your pant legs, grab a bucket and wade for clams during low tide. For a quieter afternoon, set a crab trap on the docks and wait for an easy catch. Relax on a beach towel and nap to the sound of waves gently lapping the sand. No matter your energy level, you will find the pace of activity that’s right for you. 

Drive south of Florence and visit the Oregon Dunes National Recreation Area to observe a dramatic contrast of landscapes. On a windy day, watch dune sands swirl under alpine tree growth sprouting on the beach. Or, head north to the Siuslaw National Forest and its vast array of wilderness trails. Bring water and a backpack to take advantage of one of the many daylong hikes in the area. 

For striking scenery, drive along Highway 101 along one of the most beautiful road trips in America. Start anywhere along the highway. The drive north or south is a breathtaking journey past forest, beach and rocky cliffs. It’s something you will remember for a lifetime. 

To get here, fly into Eugene, Oregon and drive around 70 miles (113 kilometers) east to Florence. Stay in an inland motel or in a hotel poised high atop a craggy face with waves breaking below. Rent a vacation home or set up your tent or RV at a campground. Many fall in love with the special atmosphere of Florence, returning year after year for a refreshing vacation.

Quality Inn Florence
Quality Inn Florence
2.5 out of 5
2475 Highway 101, Florence, OR
The price is ₩168,675 per night from May 14 to May 15
₩168,675
per night
May 14 - May 15
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff ...
8/10 Very Good! (1,001 reviews)
Good place, would stay again
"The front desk gal was aw, very personable. The room was clean and very comfortable. The location of the room was near vending and an entrance so pretty noisy. The bathroom fan worked but was clunky, sounded ready to croak! The shower curtain bar did stay put so water got onto the floor. The breakfast ..."

Reviewed on May 10, 2024

Quality Inn Florence
Driftwood Shores Resort And Conference Center
Driftwood Shores Resort And Conference Center
3 out of 5
88416 1st Ave, Florence, OR
The price is ₩280,442 per night from May 14 to May 15
₩280,442
per night
May 14 - May 15
Stay at this 3-star beach hotel in Florence. Enjoy free WiFi, free parking, and a beach locale. Our guests praise the pool and the helpful staff in our reviews. ...
8.4/10 Very Good! (1,009 reviews)
"Close to beach. Good kitchen facilities. Comfy beds."

Reviewed on May 11, 2024

Driftwood Shores Resort And Conference Center
River House Inn
River House Inn
2 out of 5
1202 Bay Street, Florence, OR
The price is ₩273,602 per night from May 14 to May 15
₩273,602
per night
May 14 - May 15
Book a stay at this business-friendly motel in Florence. Enjoy free WiFi, free parking, and a 24-hour front desk. Our guests praise the helpful staff and the ...
8.6/10 Excellent! (1,001 reviews)
"Quiet and accessible with a great view of the river"

Reviewed on May 4, 2024

River House Inn
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Larkspur Landing Hillsboro - An All-Suite Hotel
Larkspur Landing Hillsboro - An All-Suite Hotel
3 out of 5
3133 Ne Shute Rd, Hillsboro, OR
Book a stay at this business-friendly aparthotel in Hillsboro. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful ...
8/10 Very Good! (1,469 reviews)
Great
"Conveniently located and economical. One night stay"

Reviewed on May 9, 2024

Larkspur Landing Hillsboro - An All-Suite Hotel
Rockaway Beach Resort
Rockaway Beach Resort
3.5 out of 5
615 N Pacific St, Rockaway Beach, OR
Stay at this 3.5-star beach condo in Rockaway Beach. Enjoy free WiFi, free parking, and a beach locale. Our guests praise the pool and the helpful staff in our ...
8.6/10 Excellent! (195 reviews)
"Great location right on the ocean with great views from the balcony. Staff was really helpful and friendly on check in. Nice outdoor table area where we enjoyed a charcuterie and wine while watching the sunset!"

Reviewed on May 11, 2024

Rockaway Beach Resort
Ocean Terrace Condominiums
Ocean Terrace Condominiums
3 out of 5
4229 SW Beach Ave, Lincoln City, OR
Stay at this 3-star beach condo in Lincoln City. Enjoy free WiFi, free parking, and a sauna. Our guests praise the clean rooms in our reviews. Popular attractions ...
8.4/10 Very Good! (554 reviews)
"It was perfect for my mom’s birthday weekend! Very cute place."

Reviewed on May 7, 2024

Ocean Terrace Condominiums
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Reviews of Florence

4.3
Top Destination
5 - Excellent
204
" "5 - Excellent 42.67782426778243%
4 - Good
230
" "4 - Good 48.11715481171548%
3 - Okay
38
" "3 - Okay 7.949790794979079%
2 - Disappointing
4
" "2 - Disappointing 0.8368200836820083%
1 - Terrible
2
" "1 - Terrible 0.41841004184100417%

4/5 - Good

Verified traveler
Jun 3, 2020

Had a very nice dinner (indoors even!). Parking was easy, and the people were nice.

5/5 - Excellent

Verified traveler
May 31, 2020

Great restaurants in Old Town Downtown!

5/5 - Excellent

Verified traveler
May 29, 2020

always loved florence !since my first visit.

3/5 - Okay

CanberraYoshi
May 21, 2020

Florence is okay. It’s not worth going to the Oregon Coast unless you’re a local, the oceans are too cold and it’s too busy.

4/5 - Good

Verified traveler
Feb 23, 2020

Florence was beautiful! Next time though we will go father north to Newport.

5/5 - Excellent

Verified traveler
Feb 16, 2020

Love the area food was great and people were friendly

Cities near Florence