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Broadwick Soho

5.0 star property
Luxury hotel with bars and a 24-hour front desk

Choose dates to view prices

Located near bustling Oxford Street, Broadwick Soho offers a luxurious base with an Italian restaurant and two unique bars. Travelers value the practical amenities—dry cleaning, luggage storage, multilingual staff, and bicycle tour info—that enhance their London experience.

Reviews

9.8 out of 10
Exceptional

Popular amenities

  • Bar
  • Parking available
  • Laundry
  • Housekeeping
  • 24/7 front desk
The current price is ₩751,526
₩901,831 total
includes taxes & fees
Nov 16 - Nov 17

Room options

Available filters for rooms
Showing 8 of 8 rooms

View all photos for Junior Suite

2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Junior Suite

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout drapes/curtains
Pillowtop bed
Down duvet
  • 38 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Suite (Broadwick)

Suite (Broadwick) | 2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Suite (Broadwick)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout drapes/curtains
Pillowtop bed
Down duvet
  • 46 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Superior Room

2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Superior Room

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout drapes/curtains
Pillowtop bed
Down duvet
  • 20 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Double Room

Standard Double Room | 2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Standard Double Room

9.2 out of 10
Wonderful
(7 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout drapes/curtains
Pillowtop bed
Down duvet
  • 18 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Family Suite

Family Suite | 2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Family Suite

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout drapes/curtains
Pillowtop bed
Down duvet
  • 64 sq m
  • Sleeps 5
  • 1 Queen Bed and 1 King Bed

View all photos for Deluxe Room

2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Deluxe Room

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout drapes/curtains
Pillowtop bed
Down duvet
  • 26 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Luxury Room

2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Luxury Room

10.0 out of 10
Exceptional
(4 reviews)

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout drapes/curtains
Pillowtop bed
Down duvet
  • 23 sq m
  • Sleeps 2
  • 1 Queen Bed

View all photos for Penthouse

Penthouse | 2 bedrooms, Frette Italian sheets, premium bedding, down comforters

Penthouse

Highlights

Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Blackout drapes/curtains
Pillowtop bed
Down duvet
  • 90 sq m
  • Sleeps 3
  • 1 King Bed

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About the neighborhood

Map
20 Broadwick Street, London, England, W1F 8HT

What's nearby

  • Piccadilly Circus - 6 min walk - 0.6 km
  • Leicester Square - 7 min walk - 0.7 km
  • Trafalgar Square - 12 min walk - 1.1 km
  • The British Museum - 14 min walk - 1.3 km
  • Buckingham Palace - 19 min walk - 1.7 km

Getting around

  • Piccadilly Circus Underground Station - 6 min walk
  • Tottenham Court Road Station - 8 min walk
  • Heathrow Airport (LHR) - 45 min drive

Restaurants

  • ‪Café Leon Dore - ‬1 min walk
  • ‪Coqfighter - ‬2 min walk
  • ‪The Blue Posts - ‬1 min walk
  • ‪Yauatcha Soho - ‬1 min walk
  • ‪The Ivy Soho Brasserie - ‬1 min walk

About this property

Broadwick Soho

Luxury hotel remodeled in 2023 and located near Piccadilly Circus
A short walk from Leicester Square and Oxford Street, Broadwick Soho provides a coffee shop/cafe, dry cleaning/laundry services, and 2 bars. The on-site Italian cuisine restaurant, Dear Jackie, offers breakfast, brunch, lunch, dinner, and al fresco dining. Stay connected with free in-room WiFi.
Other perks at this hotel include:
  • Full breakfast (surcharge), self parking (surcharge), and express check-out
  • Wedding services, concierge services, and an elevator
  • A banquet hall, 1 meeting room, and free newspapers
  • Guest reviews give top marks for the helpful staff
Room features
All 57 rooms offer comforts such as free international calls and premium bedding, in addition to thoughtful touches like laptop-compatible safes and laptop-friendly workspaces.
More amenities include:
  • Highchairs, children's books, and art supplies
  • Hypo-allergenic bedding, Frette Italian sheets, and pillowtop mattresses
  • Heated floors, rainfall showers, and designer toiletries
  • 43-inch Smart TVs with Netflix, streaming services, and premium channels
  • Wardrobes/closets, childcare services, and electric kettles

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Nov 16 - Nov 17
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • Height restrictions apply for onsite parking
  • Secured self parking on site (GBP 65 per day)
  • Onsite parking includes off-street options

Food and drink

  • Daily full breakfast available 7:30 AM to 11:00 AM for a fee: GBP 9 to 40 for adults and GBP 5 to 25 for children
  • 2 bars/lounges
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas

Restaurants on site

  • Bar Jackie
  • Dear Jackie
  • Flute
  • The Nook

Things to do

  • Bicycle tours

Family friendly

  • Art supplies
  • Children's books
  • Children's games
  • High chair
  • In-room babysitting (surcharge)
  • Laundry facilities

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service
  • Wedding services

Business services

  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Area rugs in room
  • Assistive listening devices
  • Elevator (36 inch wide door)
  • Hardwood flooring in public areas
  • Hardwood flooring in room
  • Smooth flooring in room
  • Stair-free path to entrance
  • Tile flooring in room
  • Vibrating pillow alarm
  • Visual fire alarm
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom
  • Wheelchair-accessible restaurant
  • Wheelchairs on site

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Built in 2023
  • Renovated entire property - November 2023
  • Smoking not allowed
  • Victorian architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Frette Italian sheets
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Designer toiletries
  • Hair dryer
  • Heated bathroom floor
  • Rainfall showerhead
  • Shower
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with premium digital channels
  • Netflix
  • Streaming services

Food and drink

  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Minibar
  • Restaurant dining guides

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Desk
  • Desk chair
  • Electrical adapters
  • Free daily newspapers
  • Free international calls
  • Free local calls
  • Heating (climate-controlled)
  • Iron/ironing board on request
  • Laptop workspace
  • Laptop-compatible safe
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 90.0 per day
Cribs (infant beds) are not available

Property payment types

Important information

Optional extras

  • Fee for full breakfast: approximately GBP 9 to 40 for adults, and GBP 5 to 25 for children
  • Secured self parking fee: GBP 65 per day
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 90.0 per day
  • Service fee: 5 percent

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
Parking height restrictions apply

Property is also known as

Broadwick Soho Hotel
Broadwick Soho London
Broadwick Soho Hotel London

Frequently asked questions

Is Broadwick Soho pet-friendly?

No, only service animals are welcome at the property.

How much does it cost to stay at Broadwick Soho?

As of Nov 6, 2025, prices found for a 1-night stay for 2 adults at Broadwick Soho on Nov 16, 2025 start from ₩751,526, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Broadwick Soho?

Self parking is available for GBP 65 per day.

What time is check-in at Broadwick Soho?

Check-in start time: 3:00 PM; Check-in end time: anytime.

What time is check-out at Broadwick Soho?

Check-out is at noon. Late check-out is available for a fee (subject to availability).

Where is Broadwick Soho located?

Located in London City Centre, this luxury hotel is within a 10-minute walk of Regent Street, Piccadilly Circus, and Leicester Square. Oxford Circus and Piccadilly are also within 10 minutes. Piccadilly Circus Underground Station is 6 minutes by foot and Oxford Circus Underground Station is 7 minutes.

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Broadwick Soho Reviews

Reviews

9.8

Exceptional

Rating 10 - Excellent. 110 out of 117 reviews
Rating 8 - Good. 2 out of 117 reviews
Rating 6 - Okay. 4 out of 117 reviews
Rating 4 - Poor. 1 out of 117 reviews
Rating 2 - Terrible. 0 out of 117 reviews

10/10

Cleanliness

9.6/10

Staff & service

9.6/10

Amenities

10/10

Property conditions & facilities

9.6/10

Eco-friendliness

Reviews

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Had a wonderful stay with my wife. it was great to stay in the heart of Soho in such a beautiful place.
Stayed 1 night in Nov 2025

10/10 Excellent

Neill

Liked: Cleanliness, staff & service, property conditions & facilities
Best hotel in Soho!
Stayed 1 night in Aug 2025

10/10 Excellent

Marshall

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful boutique hotel! Marvelous
Stayed 2 nights in Aug 2025

10/10 Excellent

laura

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful property and wonderful staff. Will stay again.
Stayed 4 nights in Apr 2025

10/10 Excellent

Sloane

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

London Chic

Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .
Stayed 1 night in Jul 2025

10/10 Excellent

Anton

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was tip-top. Rooftop food was great!
Stayed 1 night in Jun 2025

10/10 Excellent

Joshua

Liked: Cleanliness, staff & service, property conditions & facilities
Can’t recommend enough! It’s a vibe!
Stayed 1 night in Jul 2025

10/10 Excellent

Rebecca

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stunning hotel - all the extra little touches didn't go unnoticed- will 100% be coming back
Stayed 1 night in Feb 2025

10/10 Excellent

Jocelyn

Liked: Cleanliness, staff & service, property conditions & facilities
The hotel is just gorgeous. Very much a "more is more" approach to deco, but in a lovely way. The room was very comfortable and house keeping was a standout. The hotel is located in a lively neighbourhood with tons of restaurant/cafe options. It's also close to great shopping areas such as Carnaby Street and Regent Street. If you're into theatre/musical, most theatres are within walking distance. We would stay at Broadwick Soho again without hesitation.
Stayed 3 nights in Aug 2025

10/10 Excellent

Rebecca

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing Hotel, fantastic decor, great service. Lovely breakfast.
Stayed 1 night in Feb 2025

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wow!!!!!! Amazing

Amazing hotel. Amazing staff. Amazing room. Amazing service. Amazing food and beverage. I could literally live here.
Stayed 4 nights in Jun 2025

10/10 Excellent

Paul

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Me and my wife stayed here. The rooms are superb and the staff are lovely. Top hotel in a great location.
Stayed 1 night in Jun 2024

10/10 Excellent

Steve

Just perfect

Great hotel, great location for london. Defines the word perfwct
Stayed 1 night in May 2025

10/10 Excellent

Joan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is lovely and very tastefully decorated. Staff are great and very helpful. A nice place to stay when in London.
Stayed 1 night in Jul 2024

10/10 Excellent

Jason

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Luxury, Special and Charming!
Stayed 2 nights in Jun 2024

10/10 Excellent

bibi

Liked: Staff & service, property conditions & facilities, room comfort

Perfect spot for great indulgence in Soho

Really lovely property this new Hotel, beautyful designed. The service all over the hotel unimpeachable geat. We loved it and we'll be back.
Stayed 2 nights in Feb 2024

10/10 Excellent

Christopher

Liked: Cleanliness, staff & service, property conditions & facilities
Right in the heart of Soho - lot going on. Chic fun and relaxing!
Stayed 2 nights in Jun 2024

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Spectacular!

Absolutely stunning hotel and the employees are incredibly nice & friendly. A lovely find in London!
Stayed 1 night in Dec 2023

10/10 Excellent

Adrian

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A new, quirkily designed hotel in the heart of Soho - very clean, quiet and with a large number of very polite and helpful staff. The bedrooms are small, as is typical in London, but they are funtional.
Stayed 1 night in Aug 2024

10/10 Excellent

Sharon

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Customer Service at its finest! 100% Amazing

I celebrated a milestone birthday with a memorable stay in London. 🎉 While there were a few hiccups that could have turned the trip into something less than ideal, I have to give a huge shoutout to the team at the Broadwick Soho hotel 🐘 . Their exceptional customer service transformed the experience into something I will cherish forever. 🌟 From the moment I arrived, they went above and beyond to ensure that my stay was nothing short of perfect. It's rare to find such dedication and attention to detail, and I can't thank them enough. Customer service at its absolute finest. 👏
Stayed 1 night in Aug 2024

10/10 Excellent

MIN GOO

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Fantastic experience but Breakfest’s limit

The location, concept, interior, service, etc. are fantastic. In particular, the staff's proactive and professional response was excellent. However, there were some problems with payment communication. I did not hear any information that there was a limit to the amount of breakfast. This is the first time I have seen a system that limits meal costs. Some additional costs, such as drinks, were indicated on the invoice as lunch costs. We had problems communicating with each other a few times.
Stayed 1 night in Jun 2024

6/10 Okay

Riga

Liked: Cleanliness, amenities, property conditions & facilities
Disliked: Staff & service
Amazing design and quality, great location. Service lacking, no accomodation for earlier check-in when arriving red eye from abroad, even though rooms were available. Likewise despite checking in often afterwards to see if ready, and asked them to contact me, then didn't even do that. And welcome at front door each time wasn't great, not boutique experience. Spoiled first day in London, and didn't feel welcome at hotel after that. won't return unfortunately, other very good service/design hotels nearby
Stayed 2 nights in May 2024

10/10 Excellent

Katarina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel has such an eclectic vibe — every detail feels unique and thoughtfully designed. The interior decor is gorgeous, with a perfect mix of modern touches and creative style. Everywhere you look, there’s something cool to notice. The staff were super friendly and attentive, always ready to help and just genuinely nice people, which made the whole experience even better. The amenities are a solid 10/10 — everything felt high-end and well taken care of, which made the stay extra comfortable. Looking forward to another stay in the future!
Stayed 3 nights in Sep 2025

10/10 Excellent

Enrique

Liked: Cleanliness, staff & service, property conditions & facilities
Very good, new and fragrant.
Stayed 1 night in Sep 2025

10/10 Excellent

Earnell

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
LOVED this cute and unique hotel. Great area. Lovely staff. I will definitely stay here again ☺️
Stayed 2 nights in Aug 2025