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PLAY Hatzuk Beach

Stylish retreat with an elegant poolside setting puts travelers just steps away from Tel Aviv's vibrant attractions and coastal energy

Choose dates to view prices

The West All Suite Boutique Tel Aviv is on the bustling Promenade. Guests can relax by the seasonal outdoor pool, explore the garden, or use the gym. In-room WiFi keeps everyone connected, and attentive staff offer concierge services to enhance your stay.

Reviews

7.8 out of 10
Good

Popular amenities

  • Pool
  • Free WiFi
  • Air conditioning
  • Gym
  • Parking available
  • Laundry
The current price is ₩364,791
₩364,791 total
May 2 - May 3

Room options

Available filters for rooms
Showing 2 of 2 rooms

View all photos for Play Suite

32-inch LCD TV with cable channels, TV

Play Suite

  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Large Twin Sofa Bed

View all photos for Play Suite Sea View

32-inch LCD TV with cable channels, TV

Play Suite Sea View

  • Partial ocean view
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Large Twin Sofa Bed

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About the neighborhood

Located in Tel Aviv Promenade, a neighborhood in Tel Aviv, PLAY Hatzuk Beach is in the suburbs and on the beach. Eretz Israel Museum and Museum of Illusions Tel Aviv are cultural highlights, and some of the area's landmarks include Rabin Memorial and Apollonia National Park. Luna Park and Culture Palace are also worth visiting. Visit our Tel Aviv travel guide
Map
12 Hertzel Rosenblum Street, Tel Aviv, 69379

What's nearby

  • Panorama of Marina Herzliya israel at sun set.
    Herzliya Marina
    10 min drive - 5.6 km
  • Gordon Beach
    Gordon Beach
    12 min drive - 9.4 km
  • Tzuk Beach
    5 min walk - 0.5 km
  • Eitan Beach
    15 min walk - 1.3 km
  • Rozin Center
    4 min drive - 3.4 km

Getting around

  • Tel Aviv-University Station
    7 min drive
  • Ben Gurion Airport (TLV)
    39 min drive

Restaurants

  • Shake Shack
    3 min drive
  • McDonald's
    6 min drive
  • Greco גרקו
    19 min walk
  • Arcaffe
    5 min drive
  • Amour
    6 min drive

About this property

PLAY Hatzuk Beach

Luxury boutique hotel located in Tel Aviv Promenade
You can look forward to a terrace, a garden, and dry cleaning/laundry services at PLAY Hatzuk Beach. In addition to a gym, guests can connect to free in-room WiFi.
You'll also enjoy perks such as:
  • A seasonal outdoor pool
  • Limo/town car service, self parking (surcharge), and express check-out
  • Express check-in, luggage storage, and multilingual staff
  • Tour/ticket assistance, smoke-free premises, and an elevator
Room features
All 65 rooms feature comforts such as 24-hour room service and premium bedding, as well as perks like air conditioning and separate sitting areas.
Other amenities include:
  • Bathrooms with shower/tub combinations and free toiletries
  • 32-inch LCD TVs with premium channels
  • Balconies, separate sitting areas, and kitchenettes

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  • Spa
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₩199,739 total
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Limo/town car service
  • Self parking on site (ILS 50 per day)
  • RV/bus/truck parking on site
  • Wheelchair-accessible parking available

Things to do

  • Gym
  • Seasonal outdoor pool

Family friendly

  • In-room kitchenette
  • In-room microwave
  • In-room refrigerator
  • Laundry facilities
  • Seasonal outdoor pool

Conveniences

  • ATM
  • Laundry facilities
  • Limited-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service

Outdoors

  • Garden
  • On the beach
  • On the waterfront
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Wheelchair-accessible parking

More

  • 1 building
  • 13 floors
  • Smoking not allowed

Room amenities

Bedroom

  • Blackout drapes
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • 32-inch LCD TV with premium cable channels

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Espresso maker
  • Free bottled water
  • Kitchenette
  • Microwave
  • Refrigerator
  • Stovetop

More

  • Air conditioning
  • Desk
  • Iron/ironing board
  • Phone
  • Safe
  • Separate sitting area

Policies

Check-in

Check-in start time: 8:00 AM; Check-in end time: 11:00 PM
Early check-in subject to availability
Early check-in is available for a fee
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

The front desk is open daily from 8:00 AM - 11:00 PM
Guests will receive an email within 24 hours before arrival with check-in instructions; front desk staffed during limited hours
For any questions, please contact the property using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools
Please be advised that on Saturdays, Shabbat, and all Israeli Holidays, check-in will be postponed until 1 hour after sunset.

Access methods

Front desk (limited hours)

Pets

Pets not allowed

Children and extra beds

Children are welcome
Rollaway/extra beds are not available
Cribs (infant beds) are available for ILS 30.0 per day

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • You may be required to pay the following charge at the property: Israel Value-Added Tax (VAT) at 18%. A VAT exemption is available to travelers who present a valid passport and tourist visa showing they are not a resident of Israel.

We have included all charges provided to us by the property.

Optional extras

  • Self parking fee: ILS 50 per day
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Crib (infant bed) fee: ILS 30.0 per day

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher, a smoke detector, and a first aid kit
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
The hotel does not hold a Kosher certificate. All food served at the hotel is vegetarian (including fish).

We should mention

This property's policy is to refuse certain bookings for the purpose of group events or parties, including pre-wedding stag/bachelor and hen/bachelorette parties
The seasonal pool will be open from April 30 to October 31
Only registered guests are allowed in the guestrooms

Property is also known as

Tel Aviv West Hotel
West Boutique Hotel Tel Aviv
West Boutique Tel Aviv
West All Suite Boutique Tel Aviv Hotel
West All Suite Boutique Hotel
West All Suite Boutique Tel Aviv
West All Suite Boutique
PLAY Hatzuk Beach Hotel
PLAY Hatzuk Beach Tel Aviv
PLAY Hatzuk Beach Hotel Tel Aviv
West All Suite Boutique Tel Aviv

Frequently asked questions

Does PLAY Hatzuk Beach have a pool?

Yes, this property has a seasonal outdoor pool.

How much does it cost to stay at PLAY Hatzuk Beach?

As of Apr 10, 2026, prices found for a 1-night stay for 2 adults at PLAY Hatzuk Beach on May 2, 2026 start from ₩364,791, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is PLAY Hatzuk Beach pet-friendly?

No, pets are not allowed at this property.

How much is parking?

Self parking is available for ILS 50 per day.

What time is check-in at PLAY Hatzuk Beach?

Check-in start time: 8:00 AM; Check-in end time: 11:00 PM. A fee applies for early check-in (subject to availability).

What time is check-out at PLAY Hatzuk Beach?

Check-out is at 11 AM. Late check-out is available for a fee (subject to availability).

Where is PLAY Hatzuk Beach located?

Nestled on the beach, this Tel Aviv Promenade hotel is within 2 mi (3 km) of Tzuk Beach, Herzliya Marina, and Arena Mall. Dabuch Beach and Hasharon Beach are also within 3 mi (5 km).

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

PLAY Hatzuk Beach Reviews

7.8

Good

7.6

Cleanliness

7.4

Location

7.8

Staff & service

7.6

Property conditions & facilities
Rating 10 - Excellent. 69 out of 183 reviews
Rating 8 - Good. 63 out of 183 reviews
Rating 6 - Okay. 20 out of 183 reviews
Rating 4 - Poor. 21 out of 183 reviews
Rating 2 - Terrible. 10 out of 183 reviews

Reviews

Verified

10/10 Excellent

Cnaan

Liked: Cleanliness, staff & service, property conditions & facilities
The hotel has the perfect location, along a beautiful beach. It borders Tel Aviv, and other central cities in Israel, which means you can get to various locations easily. The hotel CEO, Orly, gives personal attention to all details and guests like nothing I’ve experienced before. Staff greats you every time they see you. Dining in the hotel is in the coffee shop, which serves excellent breakfast, and Mediterranean menu throughout the day. Rooms are clean, and have a little kitchen that serves us perfectly. Will definitely use this hotel again in future travel.
Stayed 9 nights in Sep 2025
Verified

10/10 Excellent

Isaac

Liked: Cleanliness, staff & service, property conditions & facilities
Loved it.
Stayed 1 night in Oct 2025
Verified

10/10 Excellent

Ronnie

Liked: Cleanliness, staff & service, property conditions & facilities
Nice clean organized not right at the city center but right on the beach on a close by suburb Car is a must but a nice place to be
Verified

4/10 Poor

Myla

Disliked: Cleanliness, property conditions & facilities
Liked the size and layout of the room and the easy check-in and the breakfast. Everything else was disappointing: the mean hotel manager (Orly) who blocked our exit and screamed at us when we tried to bring our kids to the pool (which was only open until 6 pm), the lack of direct access to the beach (you have to walk a half mile in the sun on a dangerous road around a construction site to get there), the dirtiness of the elevators and hallways and breakfast tables, the ugly stains on the room furniture and walls…
Stayed 4 nights in Jun 2023
Verified

2/10 Terrible

Verified traveler

Hotel was packed with people who are not guest of the hotel especially on the weekend Management was not kind, not an hotel I would go back to
Stayed 5 nights in Jul 2023
Verified

8/10 Good

Iona

Liked: Cleanliness, staff & service
The suite was nice and spacious. The window was broken and we needed to change rooms. Not many towels were provided and the coffee machine was broken.
Stayed 1 night in Apr 2023
Verified

4/10 Poor

David

Disliked: Cleanliness, staff & service, property conditions & facilities
Dirty and noisy
Stayed 3 nights in Jun 2023
Verified

10/10 Excellent

Cheryl

Liked: Cleanliness, staff & service, property conditions & facilities
Enjoyed our suite and the refrigerator, stove top, microwave and work area. Small but functional. Staff was helpful as needed, and facility pool was beautiful and enjoyable, along with snack bar on site. Breakfast was a plus, and delicious with nice salads, fruit and omelette to your choosing. Staff at breakfast were kind and attentive. Paying for parking was an extra expense that I would have liked to be included at a hotel, but was worthwhile and accessible. Staff overall were great! Thank you!
Stayed 19 nights in Mar 2023
Verified

2/10 Terrible

Yizhaq

Liked: Cleanliness, amenities
Disliked: Staff & service
Don’t ever stay there if Orly is the manager!! She comes to work everyday with a mission to make guests miserable. After 12 years staying here every summer we decided that until this witch is fired we will not stay there again. She turned our vacation to a nightmare!
Stayed 7 nights in Aug 2023
Verified

2/10 Terrible

Lior

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort
Terrible condition of the property and maintenance ! Even after discussing with the duty manager
Stayed 10 nights in Jun 2025
Verified

4/10 Poor

menny

Disliked: Property conditions & facilities
No privacy. Bed sheets was torn. Construction work noise. Bad lighting in the room. Overall appearance was bad
Stayed 7 nights in Jan 2023
Verified

2/10 Terrible

Verified traveler

Liked: Cleanliness
Disliked: Staff & service, property conditions & facilities, room comfort

Not happy

Very noisy, we came to get some rest and sleep well, we weren’t able to get this simple request from luxury hotel. After few times we asked to get our neighbors quiet, they hotel offered us to change room, and we got a new room (in the middle of the night) which was more quiet but very simple and without sea view which I paid extra for this
Stayed 1 night in Oct 2022
Verified

8/10 Good

Luis

Liked: Cleanliness, staff & service, property conditions & facilities
La playa está cerca pero el Paso está un poco descuidado.
Stayed 2 nights in Sep 2023
Verified

10/10 Excellent

Marc

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Gutes Hotel, leider kein Restaurant oder Roomservice
Stayed 1 night in Mar 2023
Verified

8/10 Good

Zaki

Liked: Cleanliness, staff & service, property conditions & facilities
Bien
Stayed 2 nights in Jun 2022
Verified

10/10 Excellent

Ingrid

Liked: Cleanliness, staff & service, room comfort
We love staying here, this is our 3rd visit The suite gives of you plenty of room and the hotel is quiet. The pool is large and often empty. The downside of staying here is that it is off the beaten track so you have to be prepared to walk to use public transport or use taxis or have a car. Also no on site food but you do have a great beach bar in 5 mins walk and coffee / tea are provided together with simple cooking facilities.
Stayed 7 nights in May 2022
Verified

4/10 Poor

Roberto

Disliked: Cleanliness, property conditions & facilities
poorly maintained rooms, very noisy from the aisle of the hotel floor, staff at reception speaking only poorly English, the area around the hotel has nothing, no infrastructure, just empty land and dirty patio and pool area.
Stayed 2 nights in Apr 2022
Verified

2/10 Terrible

Ben

Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
It’s was such a bad experience , The room was Disgusting ! The staff was unfriendly ..
Stayed 1 night in Jan 2022
Verified

6/10 Okay

Eran

Liked: Cleanliness, property conditions & facilities
There is no room service. “Sea view” = partial sea view
Stayed 1 night in Nov 2021
Verified

4/10 Poor

jorge

Disliked: Cleanliness, staff & service, property conditions & facilities

falta remodelacion

bonita piscina al lado de ja playa pero instalaciones antiguas falta una renovación
Stayed 2 nights in Sep 2021
Verified

6/10 Okay

Verified traveler

Disliked: Cleanliness, staff & service, property conditions & facilities
Very good location by the beach
Stayed 4 nights in Aug 2021
Verified

4/10 Poor

Verified traveler

Disliked: Cleanliness, staff & service
No place to drink if you feel thirsty They don’t do room service Always looking for to charge you more than you booked
Stayed 2 nights in Sep 2020
Verified

10/10 Excellent

Alon.eytan

Liked: Cleanliness, staff & service, amenities
I love this location by the sea ... the hotel people are very friendly & professional
Stayed 2 nights in May 2020
Verified

10/10 Excellent

Alon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing location & the stuff in the reception super nice & friendly
Stayed 1 night in May 2020
Verified

10/10 Excellent

Yulia

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Лучший!!!!

В Тель-Авиве отельный фонд оставляет желать лучшего, я это знала. Выбирать было сложно! Но этот бутик-отель превзошел наши ожидания! Очень приятный и комфортный! для нас было важно, что в номере 2 комнаты, т.к. мы приезжали с сыном 10-ти лет. Все реально очень удобно продумано. Небольшая спальня, но с дверью, с большим шкафом, в большим телевизором. Выход на балкон есть как и из спальни, так и из второй комнаты. По приезду, уже был расстелен диван для сына (мы регулярно с ним летает - это правда большая редкость!!!) С балкона частичный вид на море - что тоже приятно! В коридоре тоже есть шкаф, есть кухня (микроволновка, плита, раковина, холодильник, посуда какая-то есть, но на ресепшне сразу сказали, если чего-то будет не хватать, скажите, все принесем). В номере есть утюг и гладильная доска! В комнате с диваном тоже большой телевизор! В общем, номер не просто большой, он очень удобно и грамотно оборудован. Есть бассейн - большой! Мы не пользовались, он не подогреваемый - в январе, сами понимаете, холодно! К морю очень близко, только мы обходили как бы отель, чтобы дойти до моря, не знаю, в сезон так же... Не спросила на ресепшн... Питание - у нас были только завтрака, но они отличные! Все вкусно, большой выбор, но, как везде в Израиле, без всяких колбас/сосисек. Зато видов рыбы - наверное 5, и сыров тоже 6-7 видов. Нам к сожалению, только в последний день на столе попалась информация, что можно заказать омлет/яичницу - так что имейте ввиду и просите, вам пожарят!
Stayed 4 nights in Dec 2019