Florence, WI
Travel Guide


Visit Florence

Lakeside Bed & Breakfast
Janelle, the host, was very professional and likeable. Breakfast was delicious every morning. The cookies unbelievably delicious.
Reviewed on Oct 12, 2025

Pine Mountain Ski & Golf Resort
Nice for family’s ! Pool hot tube nice! Ski hills are small but had them in good shape! Resort seemed stressed.
Reviewed on Jan 5, 2026

AmericInn by Wyndham Iron Mountain
Good
Reviewed on Jan 7, 2026

Walk to Ski Brule: Slope-view Cabin, Dogs Welcome!

Iron River Rental w/ Sauna: Fish, Hike & Explore!
The owners are so sweet and caring. They go above and beyond. Will be our #1 place to stay whenever we return.
Reviewed on Aug 2, 2025
Popular places to visit
Keyes Peak Ski Hill
Hit the slopes in Florence with a visit to Keyes Peak Ski Hill. Amble around the area's lakeside or experience its museums.
Town of Florence Town Hall
After visiting Town of Florence Town Hall, make a plan to see the other sights and activities in Florence. While you're in the area, wander around the parks.
Spread Eagle Chain of Lakes
Commune with nature and explore the great outdoors at Spread Eagle Chain of Lakes during your travels in Florence. While you're in the area, wander around the parks.
Keyes Lake
Commune with nature and explore the great outdoors at Keyes Lake during your travels in Florence. While you're in the area, wander around the parks.
Ellwood Lake
Commune with nature and explore the great outdoors at Ellwood Lake during your travels in Florence. While you're in the area, wander around the parks.
Sea Lion Lake
Commune with nature and explore the great outdoors at Sea Lion Lake during your travels in Florence. While you're in the area, wander around the parks.

