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Sure Hotel by Best Western Allen

3.5 star property
Hotel with free breakfast, 6-minute walk to The Avenue

Choose dates to view prices

Photo gallery for Sure Hotel by Best Western Allen

Hallway
Property entrance
Free buffet breakfast
Standard Room, 1 Double Bed, Non Smoking | Hypo-allergenic bedding, pillowtop beds, desk, blackout drapes
Hypo-allergenic bedding, pillowtop beds, desk, blackout drapes
Located near Liseberg Amusement Park, Sure Hotel by Best Western Allen offers a daily free breakfast buffet. Guests value the helpful multilingual staff, convenient dry cleaning, luggage storage, and tour booking assistance, making city exploration effortless.

Reviews

7.6 out of 10
Good

Popular amenities

  • Parking available
  • Laundry
  • 24/7 front desk
  • Pet friendly
  • Free WiFi
The current price is ₩148,817
₩166,675 total
includes taxes & fees
Nov 23 - Nov 24

Room options

Available filters for rooms
Showing 5 of 5 rooms

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Hypo-allergenic bedding, pillowtop beds, desk, blackout drapes

Standard Room, 1 Twin Bed, Non Smoking

8.4 out of 10
Very good
(23 reviews)

Highlights

Free cribs/infant beds
LCD TV
Hypo-allergenic bedding
Blackout drapes/curtains
Pillowtop bed
Private bathroom
Hair dryer
Cable channels
  • 15 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Standard Room, 1 Double Bed, Non Smoking | Hypo-allergenic bedding, pillowtop beds, desk, blackout drapes

Standard Room, 1 Double Bed, Non Smoking

8.4 out of 10
Very good
(23 reviews)

Highlights

Free cribs/infant beds
LCD TV
Hypo-allergenic bedding
Blackout drapes/curtains
Pillowtop bed
Private bathroom
Hair dryer
Cable channels
  • 18 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Hypo-allergenic bedding, pillowtop beds, desk, blackout drapes

Standard Room, 2 Twin Beds, Non Smoking

8.4 out of 10
Very good
(9 reviews)

Highlights

Free cribs/infant beds
LCD TV
Hypo-allergenic bedding
Blackout drapes/curtains
Pillowtop bed
Private bathroom
Hair dryer
Cable channels
  • 18 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Family Room, 2 Twin Beds, Non Smoking (with Sofabed)

Family Room, 2 Twin Beds, Non Smoking (with Sofabed) | Hypo-allergenic bedding, pillowtop beds, desk, blackout drapes

Family Room, 2 Twin Beds, Non Smoking (with Sofabed)

7.6 out of 10
Good
(10 reviews)

Highlights

Free cribs/infant beds
LCD TV
Hypo-allergenic bedding
Pillowtop bed
Sofa bed - twin
Blackout drapes/curtains
Private bathroom
Hair dryer
  • 20 sq m
  • Sleeps 4
  • 2 Twin Beds

View all photos for Economy Room, 1 Double Bed, Non Smoking

Hypo-allergenic bedding, pillowtop beds, desk, blackout drapes

Economy Room, 1 Double Bed, Non Smoking

7.2 out of 10
Good
(10 reviews)

Highlights

Free cribs/infant beds
LCD TV
Hypo-allergenic bedding
Blackout drapes/curtains
Pillowtop bed
Private bathroom
Hair dryer
Cable channels
  • 17 sq m
  • Sleeps 2
  • 1 Double Bed
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About the neighborhood

Map
Parkgatan 10, Gothenburg, 411 38

What's nearby

  • The Avenue - 4 min walk - 0.4 km
  • Gamla Ullevi Stadium - 4 min walk - 0.4 km
  • Nordstan Shopping Center - 7 min walk - 0.6 km
  • Nya Ullevi Stadium - 10 min walk - 0.9 km
  • Liseberg Amusement Park - 16 min walk - 1.4 km

Getting around

  • Valand Tram Stop - 6 min walk
  • Gothenburg (XWL-Gothenburg Central Train Station) - 10 min walk
  • Landvetter Airport (GOT) - 20 min drive

Restaurants

  • ‪John Scott's Pub - ‬5 min walk
  • ‪Trädgår'n - ‬5 min walk
  • ‪Hard Rock Cafe Gothenburg - ‬5 min walk
  • ‪Texas Longhorn Steakhouse - ‬4 min walk
  • ‪Rosenkaféet - ‬7 min walk

About this property

Sure Hotel by Best Western Allen

Hotel near Liseberg Amusement Park
Close to The Avenue and Nya Ullevi Stadium, Sure Hotel by Best Western Allen provides a free breakfast buffet, dry cleaning/laundry services, and more. Guests can connect to free WiFi in public areas.
You'll also enjoy the following perks during your stay:
  • Self parking (surcharge), tour/ticket assistance, and smoke-free premises
  • Free newspapers, multilingual staff, and an elevator
  • A 24-hour front desk and luggage storage
Extra conveniences in all rooms include:
  • Hypo-allergenic bedding, pillowtop mattresses, and free cribs/infant beds
  • Bathrooms with showers and hair dryers
  • 32-inch LCD TVs with cable channels
  • Housekeeping, desks, and phones

Awards and affiliations

Eco-Certified Property
This property participates in Green Key (Foundation for Environmental Education), a program that measures the property's impact on one or more of the following: environment, community, cultural-heritage, the local economy.

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Property amenities

Internet

  • Available in all rooms: Internet access
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • Onsite parking available only on request
  • Self parking on site (SEK 200 per night)

Food and drink

  • Free buffet breakfast

Things to do

  • Stereo

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (on request)
  • Multilingual staff
  • Tour and ticket assistance

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance

More

  • 1 building
  • 3 floors
  • Built in 1965
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Free crib
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • 32-inch LCD TV with cable channels

More

  • Desk
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
For any questions, please contact the property using the information on the booking confirmation

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of SEK 250 per pet (varies based on length of stay)
Service animals are welcome, and are exempt from fees
Welcoming dogs only
2 total (up to 66 lbs per pet)
Restrictions apply; for more information contact the property at the number on the booking confirmation

Children and extra beds

Children are welcome
2 children, up to the age of 6 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available
Free cribs are available on request at the property

Property payment types

Important information

Optional extras

  • Self parking fee: SEK 200 per night
  • Pet fee: SEK 250 per pet (varies based on length of stay)
  • Service animals are exempt from fees

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Guests must contact this property in advance to reserve onsite parking
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)

We should mention

Only registered guests are allowed in the guestrooms

National rating

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 3 star Superior and is displayed on this page as 3.5 stars.

Property is also known as

Allén Gothenburg
Allen Hotel Gothenburg
Hotel Allén Gothenburg
Allén
Sure Hotel Best Western Allen Gothenburg
Sure Hotel Best Western Allen
Sure Best Western Allen Gothenburg
Sure Best Western Allen
Sure Best en Gothenburg
Sure By Best Allen Gothenburg
Sure Hotel by Best Western Allen Hotel
Sure Hotel by Best Western Allen Gothenburg
Sure Hotel by Best Western Allen Hotel Gothenburg

Frequently asked questions

Is Sure Hotel by Best Western Allen pet-friendly?

Yes, this hotel allows dogs (limit 2 total) with a maximum weight of up to 66 lbs per pet. There's a fee of SEK 250 per pet, per stay. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.

How much does it cost to stay at Sure Hotel by Best Western Allen?

As of Oct 31, 2025, prices found for a 1-night stay for 2 adults at Sure Hotel by Best Western Allen on Nov 23, 2025 start from ₩148,817, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Sure Hotel by Best Western Allen?

Self parking is available for SEK 200 per night.

What time is check-in at Sure Hotel by Best Western Allen?

Check-in start time: 3:00 PM; Check-in end time: anytime.

What time is check-out at Sure Hotel by Best Western Allen?

Check-out is at 11:00 AM.

Where is Sure Hotel by Best Western Allen located?

Located in Gothenburg City Center, this hotel is within a 10-minute walk of Gamla Ullevi Stadium and The Avenue. Nordstan Shopping Center and Nya Ullevi Stadium are also within 15 minutes. Valand Tram Stop is 6 minutes by foot and Kungsportsplatsen Tram Stop is 7 minutes.

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Reviews

Sure Hotel by Best Western Allen Reviews

7.6

Good

7.8

Cleanliness

8.2

Location

8.0

Staff & service

7.6

Eco-friendliness

7.2

Property conditions & facilities
Rating 10 - Excellent. 279 out of 1001 reviews
Rating 8 - Good. 400 out of 1001 reviews
Rating 6 - Okay. 199 out of 1001 reviews
Rating 4 - Poor. 80 out of 1001 reviews
Rating 2 - Terrible. 43 out of 1001 reviews

Reviews

10/10 Excellent

Devram

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location for the price
Stayed 1 night in Feb 2025

8/10 Good

Sasan

Liked: Cleanliness, staff & service, property conditions & facilities
Clean near the centre small but ok rooms
Stayed 1 night in Nov 2024

4/10 Poor

Stuart

Liked: Staff & service
Disliked: Property conditions & facilities
The staff at the hotel are excellent !! Very helpful and polite. Unfortunately the room left a lot to be desired with the curtains being the wrong size for the window and the bathroom tap not working. In the day it was a little noisy due to renovations, but this will only serve to improve everything as the staff were really good!!
Stayed 1 night in Mar 2025

10/10 Excellent

Margaret

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Our room was very clean and comfortable. A big buffet breakfast was available. Parking was limited on-site. But city parking is available across the street.
Stayed 1 night in Jun 2024

6/10 Okay

Verified traveler

Liked: Cleanliness, staff & service

Decent and fairly good

Undergoing renovations (not disturbing). Decent hotell but doesn't feel luxurious. Nothing to compalin about but nothing that made it shine either. Some oddities both in design decisions in new renovation (very dark lighting woth black walls in corridor) and amenities (neither schampoo nor conditioner in the rooms). Staff where freindly and helpful. Breakfast was typical Swedish take on continental which means there where lots of options but nothing stood out as a little better or extra.
Stayed 3 nights in Apr 2025

6/10 Okay

Gayan

Liked: Cleanliness, staff & service, property conditions & facilities
Very small bed, i almoat fell to floor on my sleep. Breakfast is simple. Very frindly service by lovly ladies
Stayed 1 night in Dec 2022

2/10 Terrible

Verified traveler

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Worst place ever!

Never ever again! Horrible bed! Breakfast is a joke! No service from receptionist! How can a hotel like this still exist? Please choose another hotel if you don’t want to get your vacation destroyed!
Stayed 2 nights in Jan 2024

6/10 Okay

Diane

Liked: Cleanliness, property conditions & facilities

Carrying bags up the stairs....???!!! Not fun.

When you enter the hotel you have to walk two flights of stairs with your luggage just ti reach reception. What was an aged or handicapped person to do. The elevator to your room is next to reception. But from street level to reception 2 flights of stairs. We prepaid with hotels.com, but wr had to pay on site for the parking. They dont accept cash. Knowing the stair issue I would have chosen a different hotel.
Stayed 1 night in Sep 2023

8/10 Good

Kiara

Liked: Cleanliness, staff & service, amenities
Die Unterkunft liegt sehr zentral und man kann zu Fuß alles erreichen. Das Zimmer war ausreichend für zwei Nächte und hatte ein bequemes Bett. Es liegt direkt gegenüber von einem Nachtclub. Wer also Ruhe haben möchte sollte evtl. Ohrstöpsel mitnehmen oder ein anderes Hotel buchen. In dem Zimmer war es sehr warm, was aber im Winter bestimmt von Vorteil ist. In der Dusche ist etwas Schimmel in den Silikon fugen vorhanden und generell sieht das Zimmer leicht abgenutzt aus. Der Frühstücksraum ist sehr klein und manchmal kann es schwierig werden sofort einen Platz zu finden. Das Frühstück ist in Ordnung, aber es gibt deutlich bessere Buffets. Das Hotel bietet jeden Tag ein Waffelbuffet an. Man kann sich von 16-19:30 Uhr selbst waffeln backen und mit Sahne und Erdbeermarmelade essen. Alles in allem kann man das Hotel für kurze Aufenthalte empfehlen.
Stayed 2 nights in Aug 2025

8/10 Good

Biagio

Liked: Cleanliness, staff & service, property conditions & facilities
Tanto rumore per il resto perfetta
Stayed 7 nights in Aug 2025

10/10 Excellent

Omar

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
.
Stayed 2 nights in Aug 2025

6/10 Okay

Verified traveler

Liked: Room comfort
Lokalt och nära hotell. Helt okej boende. Funkade för endamålet av att ha tak över huvudet. Sängarna var ändå fräscha och golvet var rent. Toaletten var mycket fräsch. Det negativa var att handdukarna luktade något så otroligt surt. Vi fick duscha och tvåla och åter igen och torka oss med våra kläder istället för att vi själva inte skulle lukta surt. Frallorna på frukosten var torra och lite sega. Äggröran var märkligt mjölig. Men var ändå okej frukost. Juicen var inte utspädd vilket uppskattades. Ganska medelmåttigt hotell, varken bu eller bä, med läget och priset så är vi ändå väldigt nöjda. Borde verkligen sätta någon dämpning på dörrarna i byggnaden för de smäller ganska hårt. Framförallt entré dörren.
Stayed 1 night in Jul 2025

4/10 Poor

Marie

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities, room comfort
Ingen ventilation eller av på rummet. Otroligt varmt, vi fick dock låna en fläkt av receptionen. Personalen var riktigt trevliga! Frukosten enkel men helt ok.
Stayed 2 nights in Jul 2025

6/10 Okay

Annika

Disliked: Staff & service, room comfort

Två nätter i juli

Bra läge och sköna sängar, men sen var det nog inga mer plus. Ingen AC på rummen så vid högsommar rekommenderas inte detta hotell. Frukost enkel men ok. Alldeles för dyrt i jämförelse vad man får. Som turist - hyr cykel och se mer av Göteborg.
Stayed 2 nights in Jul 2025

4/10 Poor

Marc

Disliked: Cleanliness, property conditions & facilities, room comfort

Nicht zu empfehlen

Keine Duschkabine, kleines Familienzimmer, keine Klimaanlage, laut und die Vorhänge mangelhaft. Nicht witer zu empfehlen
Stayed 3 nights in Jul 2025

6/10 Okay

Susanne

Liked: Room comfort
Disliked: Cleanliness
Läget var optimalt för typen av resa; Gothia Cup för den ena och promenader för den andra. Ingen städning av rummet under de fyra nätter vi sov där. Mycket enkel frukost. Väldigt dåligt wifi - fick parkoppla från mobilen istället.
Stayed 4 nights in Jul 2025

6/10 Okay

Verified traveler

Liked: Cleanliness
Bra centralt beläget. Enkelt. Bra uppfräschat duschrum.
Stayed 1 night in Jul 2025

8/10 Good

Karl

Liked: Cleanliness, staff & service, property conditions & facilities
Good location, comfy bed. The area is fairly noisy, and there is no AC, so keep that in mind in the summer. Rooms are nice and clean, and the staff is helpful and friendly.
Stayed 1 night in Jul 2025

4/10 Poor

Acelyanor damla

Disliked: Cleanliness, property conditions & facilities
Fant insekter på badet
Stayed 2 nights in Jun 2025

6/10 Okay

Johanne

Liked: Cleanliness
Disliked: Staff & service
Dårlig service, Litt for enkel frokost
Stayed 2 nights in May 2025

10/10 Excellent

nadya

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This hotel has the best location and didn’t break my bank. Everything we planned was at walking distance. Grocery store even close by. There is also a small botanical garden so close to the hotel with a nice trails, beautiful views, playground, trees to climb (my 7 years old son really loved it). Restaurants with in 20 minutes walk so is a train station. This hotel also serves a breakfast with a healthy options such as overnight oats, smoothie, fruits, yogurt. And my husband loved his bacon, eggs, bread and much more food and drinks option, just amazing. Loved this place. We’ll be back again someday!
View outside our window
View from the window, you could see a ferries wheel from the attraction park that next to Universeum,20 minutes walk.
Stayed 2 nights in Jun 2025

8/10 Good

Eric

Billigt hotell med fräscha rum med närhet till det mesta. Kändes som att badrummet va nytt vilket var toppen Frukosten var helt okej men inget märkvärdigt men för det priset hade man inga direkta förväntningar
Stayed 1 night in May 2025

8/10 Good

Patrik

Liked: Cleanliness, staff & service, room comfort
Centralt och ändå väldigt lungt och tyst. Bra personal.
Stayed 1 night in May 2025

4/10 Poor

Verified traveler

Disliked: Cleanliness, room comfort

Rekommenderas ej.

Bra läge men tråkiga och ofräscha rum, luktade illa. Dålig frukost.
Stayed 4 nights in May 2025

8/10 Good

Katharina

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Bra läge med närhet till allt, bra frukost men dåligt påfyllt så blev väntetid på vissa saker Rummet var stort och kändes lyxigt. Priset vi betalade för en natt var väldigt förmånligt
Stayed 1 night in Apr 2025