Located in Itaim Bibi, a neighborhood in São Paulo, NewCiti Itaim by Charlie is in the entertainment district. Paulista Avenue and Oscar Freire Street are worth checking out if shopping is on the agenda, while those wishing to experience the area's natural beauty can explore Ibirapuera Park. Looking to enjoy an event or a game? See what's going on at Allianz Parque or Morumbi Stadium. Visit our São Paulo travel guide
R. Pedroso Alvarenga 543, São Paulo, SP, 04531-011
What's nearby
Brigadeiro Faria Lima Avenue
11 min walk - 1.0 km
Parque do Povo
17 min walk - 1.5 km
Ibirapuera Park
18 min walk - 1.5 km
Sírio Libanês Hospital
6 min walk - 0.6 km
JK Iguatemi Shopping Mall
5 min drive - 2.1 km
Getting around
Sao Paulo Cidade Jardim Station
4 min drive
Oscar Freire Station
5 min drive
São Paulo (CGH-Congonhas)
23 min drive
Restaurants
A Fornada
3 min walk
Panificadora Bienal
1 min walk
Paul's Boutique
3 min walk
Achapa
2 min walk
Gero Itaim
2 min walk
About this property
NewCiti Itaim by Charlie
An indoor pool, a fitness center, and a sauna are available at this smoke-free apartment building. Additionally, valet parking and laundry facilities are onsite. Each apartment features free WiFi, a sitting area, and a TV. A hair dryer, a shower, and a phone are among the other amenities that guests will find.
NewCiti Itaim by Charlie offers 38 air-conditioned accommodations with hair dryers. Accommodations offer separate sitting areas. Guests can surf the web using the complimentary wireless Internet access (speed: 50+ Mbps). Bathrooms include showers.
Recreational amenities at the apartment include an indoor pool, a sauna, and a fitness center.
If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
Elevator
Wheelchair accessible (may have limitations)
Wheelchair-accessible gym
Wheelchair-accessible path to elevator
Smoking not allowed
Services and conveniences
Phone
Location highlights
In a business district
In an entertainment district
Things to do
Gym
Safety features
Carbon monoxide detector not reported (host has not indicated whether there is a carbon monoxide detector on the property; consider bringing a portable detector)
Smoke detector not reported (host has not indicated whether there is a smoke detector on the property)
General
1 building
17 floors
38 units
Policies
Check-in
Check-in start time: 3:00 PM; Check-in end time: 2:00 AM
Minimum check-in age: 18
Check-out
Check-out before 11:00 AM
Special check-in instructions
There is no front desk at this property
Guests planning to arrive outside of normal check-in hours will receive an email within 24 hours before arrival with check-in instructions and an access code; access will be through a private entrance
To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation
Prior to arrival, you must complete online registration via a secure link
You will be asked to provide the property with a copy of your government-issued photo ID after booking
Guests are recommended to download the property's whatsapp mobile app before check-in
Information provided by the property may be translated using automated translation tools
Access methods
Access code, private entrance
Pets
Pets not allowed (service animals are welcome, and are exempt from fees)
Children and extra beds
Children are welcome
Rollaway/extra beds are not available
Cribs (infant beds) are not available
Important information
Optional extras
Valet parking fee: BRL 60.00 per night
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.
You need to know
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Host has not indicated whether there is a carbon monoxide detector on the property; consider bringing a portable detector with you on the trip
Host has not indicated whether there is a smoke detector on the property
This property is professionally cleaned
We should mention
Parents or a legal guardian traveling with children under 18 years must present the child's birth certificate and an identity card with photo (passport, for example) at the check-in. For international travels to Brazil, if just one of the parents is traveling with the child, she/he must present – in addition to the child's certificate of birth and identity card with photo – a letter authorizing the trip signed by the other parent with a notarial certification of signature. In case the parents or the legal guardian, as applicable, cannot or are unwilling to give this authorization, a judicial authorization is required. People who intend to travel to Brazil with children must consult with the Brazilian consulate before traveling for more information.
Property is also known as
NewCiti Itaim by Charlie Apartment
NewCiti Itaim by Charlie São Paulo
NewCiti Itaim by Charlie Apartment São Paulo
Frequently asked questions
Does NewCiti Itaim by Charlie have a pool?
Yes, this property has an indoor pool.
How much does it cost to stay at NewCiti Itaim by Charlie?
As of Mar 23, 2026, prices found for a 1-night stay for 2 adults at NewCiti Itaim by Charlie on Apr 19, 2026 start from ₩38,952, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.
Is NewCiti Itaim by Charlie pet-friendly?
No, only service animals are welcome at the property.
How much is parking?
Valet parking is available for BRL 60.00 per night.
What time is check-in at NewCiti Itaim by Charlie?
Check-in start time: 3:00 PM; Check-in end time: 2:00 AM.
What time is check-out at NewCiti Itaim by Charlie?
Check-out is at 11:00 AM.
Where is NewCiti Itaim by Charlie located?
Located in Itaim Bibi, this apartment building is within 1 mi (2 km) of Brigadeiro Faria Lima Avenue and Ibirapuera Park. Paulista Avenue is 2 mi (3.3 km) away. Sao Paulo Cidade Jardim Station is 22 minutes by foot and Fradique Coutinho Station is 28 minutes.
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Reviews
NewCiti Itaim by Charlie Reviews
8.2
Very Good
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
8.6
Cleanliness
7.6
Amenities
7.4
Property conditions & facilities
Rating 10 - Excellent. 168 out of 375 reviews
10 - Excellent
168
Rating 8 - Good. 119 out of 375 reviews
8 - Good
119
Rating 6 - Okay. 39 out of 375 reviews
6 - Okay
39
Rating 4 - Poor. 27 out of 375 reviews
4 - Poor
27
Rating 2 - Terrible. 22 out of 375 reviews
2 - Terrible
22
Reviews
Verified
8/10 Good
Santiago
May 15, 2024
Liked: Cleanliness, property conditions & facilities, communication
Location, location, location. Nice place
Santiago
Stayed 4 nights in Apr 2024
Verified
4/10 Poor
Tania
Aug 20, 2024
Liked: Cleanliness
Disliked: Property conditions & facilities
All the apts are old, extremely basic, laundry was impossible to figure it out . Cable TV not working .
Not a pleasant stay apart for the location
Tania
Stayed 21 nights in Jul 2024
Verified
8/10 Good
Cristina
Jul 1, 2024
Liked: Cleanliness, amenities, property conditions & facilities, communication
This was my second time staying at this location. I stayed twice (and will probably stay again) because the building is very close to where I need to be in Sao Paulo, the price is right, and the units have the most important items that I need when I am in Sao Paulo. This is however not a hotel. It doesn't have a front office, you can't ask for extra towels or pillows, there is no one to help you with luggage, etc... which is ok if you know ahead of time this is not a hotel. What I don't like is that all communicatios with "Charlie" are AI assisted and through an app. The check-in process is also through an app and it is not simple. You need to submit documentation before arrival to avoid delays getting into the room.
Cristina
Stayed 11 nights in Jun 2024
Verified
6/10 Okay
Benjamin
Dec 20, 2025
The place was fine but internet was terrible. As in could not use it at all from the room.
Benjamin
Stayed 6 nights in Dec 2025
Verified
10/10 Excellent
Jaime
Aug 21, 2024
Liked: Cleanliness, amenities, property conditions & facilities, communication
Liked: Cleanliness, amenities, property conditions & facilities, communication
I highly recommend this place. It is in an excellent location with many restaurants, shops, and supermarkets nearby. The communication was clear and the staff was extremely friendly. The apartment was well equipped, clean, and comfortable.
Great area, the apartment is nice.
Kitchen is not equipped enough for being an apartment (ex. no microwave).
Arturo
Stayed 5 nights in Sep 2023
Verified
2/10 Terrible
Hossein
Sep 18, 2024
Disliked: Cleanliness, amenities, property conditions & facilities, communication
I have had the same towel and sheets for a week and they willingly change them if I pay them with a Brazilian credit card that I do not have this is disgusting.
Hossein
Stayed 5 nights in Sep 2024
Verified
6/10 Okay
Veysel
Jun 29, 2024
Liked: Cleanliness, communication
Ok
Veysel
Stayed 4 nights in Apr 2024
Verified
2/10 Terrible
Matteo
Mar 14, 2025
Disliked: Room comfort, communication
Horrible experience, cancelled my room last minute
Horrible, horrible, horrible!!!
I received a message at 7:30 pm of the same day of the check-in, communicating they were cancelling my reservation, without any reason.
They left me really without a room and a bed to stay in São Paulo and couldn’t find a solution.
No any other room available in São Paulo for less than 500 USD per night at that days, and heather EXPEDIA offered me a solution.
Matteo
Stayed 2 nights in Mar 2025
Verified
4/10 Poor
Marcelo
Dec 28, 2022
Liked: Cleanliness, communication
Only had 2 pillows not enough for 2, as any hotel it should have more pillows available. Didn't have an extra blanket, the kitchen very limited no stove only microwave and a very small bar fridge.
AC old, very noisy and the bathroom although clean, due for renovation
Excellent option for the price. Location at the heart of the Itaim Bibi, the best place to be in São Paulo. Communication only via WhatsApp is very annoying. No option to speak over the phone with Charlie, who is the property manager. This is the only big negative. Safes at the rooms don't work
Carlos
Stayed 2 nights in Jul 2022
Verified
6/10 Okay
Terrence
Oct 25, 2025
Check-in was problematic. Firstly, the property sign reads "Residencial Newciti", no mention whatsoever of "Charlie". Secondly, the facial selfie that will consume ten minutes of your time to properly take and send for the online check-in process (that whole thing was quite the ordeal) does not function to get you past the facial recognition lock on the front gate, nor the one on the front door. We were let in by tenants who just happened to be entering. Thirdly, once inside, we told the man at the front desk that we had a reservation with Newciti Itaim by Charlie. He gave us a blank look and explained that only a few units were available as the building was a condo. We repeated that we had a reservation (my wife is Brazilian and I speak Portuguese, so no language issues) with Newciti by Charlie and it finally sank in. We provided him with our passports and then had yet another photo taken which would work with the facial recognition locks. We were also provided with electronic key cards to actuate the door lock for the apartment, which they unceremoniously wiped clean the next morning before we had vacated the apartment.
Good accommodations but poor customer service. There is no one on-site who can make changes to the reservation or answer questions about the reservation. Check in is automated via an app, which can be convenient, until you need to talk to someone. Frustrating.
Cristina
Stayed 3 nights in Jul 2023
Verified
8/10 Good
Sara
Nov 28, 2022
I didn't like that they didn't send me the check in instructions like I was expecting. It was complicated for me connecting with my phone when I arrived and check-in instructions weren't there. They promote a swimming pool which is not the case, it's just a small pool. TV wasn't working though I asked for assistance with it.
Sara
Verified
8/10 Good
Tun
Jul 24, 2023
Liked: Cleanliness, room comfort, communication
A Hidden Gem in Itiam
This has been my home for over 22 years so I seen the changes and where it presently at. Location is excellent, glad to see some of old staff from teenagers to adults like Manuel, missed the old restaurant but super glad the deck is reopen for smokers. If you want to live like a Paulista stay here. Staff is patient for non speaking Portuguese guests such as myself. You get the vibes and feel of Itiam being three easy walkable blocks from the bars restaurants grocery stores etc. My flight got cancelled United Airlines put me up at a 5 star Pullman Hotel- very nice but too corporate and catering to tourist high rollers. It’s all business. If you prefer the tourist route go to Pullman Emiliano etc, it’s simple here at Citi-Flats like how the locals live. Shower pressure strong, refrigerator works, room temp controls good, toilet a little tricky sometimes flush twice. TV normal had to ask Manuel to show me how again. Walls a bit thin hear your neighbors talk or their cellphones ringing- construction repaving the driveway noise but that’s real city life. Cleaning staff always friendly and helpful especially when I get up super late. For 59 USD per night a hard deal price wise to beat. Miss the free breakfast when it was a Ramada but Mr Baker half a block up for eggs and açaí!! For me it’s my home away from home for 22 years.
Tun
Stayed 10 nights in Jul 2023
Verified
10/10 Excellent
Marcus
Feb 2, 2026
Liked: Cleanliness, amenities, property conditions & facilities, communication
Gostamos de todos os detalhes.
Desde a recepção, acomodação, e todos os processos envolvidos.
Marcus
Stayed 3 nights in Jan 2026
Verified
4/10 Poor
Thiago
Dec 17, 2025
Disliked: Cleanliness, room comfort, communication
Ar não gela, quarto com mobília ruim, precisando de melhorias.
Thiago
Stayed 2 nights in Dec 2025
Verified
10/10 Excellent
Ana Maria
Dec 9, 2025
Liked: Cleanliness, amenities
Excelente, o quarto é muito bom, tudo que é necessário e mais o mimo da cafeteira com cápsulas de café. Com certeza, voltaremos!
Ana Maria
Stayed 3 nights in Dec 2025
Verified
10/10 Excellent
JOSE FERNANDO
Dec 2, 2025
Liked: Cleanliness, room comfort, communication
Excelente combinação custo/beneficio
JOSE FERNANDO
Stayed 5 nights in Nov 2025
Verified
8/10 Good
Aline
Nov 24, 2025
Liked: Cleanliness, communication
Disliked: Amenities
O quarto estava limpo, o banheiro é antigo (digo pq o silicone do box tem manchas pretas, o forro de gesso tem umas fissuras no bwc), o espaço todo é funcional, lençóis bons. A localização é maravilhosa. Tem muitas opções de alimentação próximo e você se sente muito seguro no bairro. Nosso quarto era fundos, então achei silencioso. O ar condicionado foi um grande problema - não gelava e meu marido que é mais encalorado não dormia, e por conseguinte ninguém dormiu bem. Reclamei após a primeira noite mas não foi dado solução, então somamos duas noites muito mal dormidas.
Aline
Stayed 2 nights in Nov 2025
Verified
6/10 Okay
Angelica
Oct 25, 2025
Liked: Cleanliness, room comfort, communication
Ar condicionador nao funciona bem.a paleta não fixa em posição desejada, ar gelado no rosto a noite inteira.
Sem um pano de prato ou papel toalha.
Super bem localizado. Varias opcoes de refeições. Otimo ter o estacionamento.
Angelica
Stayed 2 nights in Oct 2025
Verified
6/10 Okay
Marcus
Sep 30, 2025
Liked: Communication
Quarto amplo, simples e bem localizado.
Quarto amplo. Simples. A localização é boa para a região. Custo x benefício bom para quem não quiser/precisar usufruir as dependências do prédio. Opções boas de restaurantes perto.
Marcus
Stayed 3 nights in Sep 2025
Verified
2/10 Terrible
Verified traveler
Sep 1, 2025
Disliked: Cleanliness, room comfort
Aborrecimento do inicio ao fim.
ior experiência que já tive em sp. Apesar de a localização ser boa, a experiência foi péssima. Apto extremamente velho. Sujo. Tomadas quebradas, tudo mofado. Limpeza péssima. Sofá nojento, que eu não tive coragem de sentar.
Vim para passar 2 noites. Cheguei no apto 12h, o vaso sanitário estava entupido, e as roupas de cama sujas. Reclamei e disseram que mandariam a manutenção. Retornei ao apto às 21h. Nada tinha sido resolvido. Eu só queria deitar e dormir, mas não tinha como. Reclamei novamente e quase 1h dps me arrumaram outro apto. O primeiro era nota 0, o 2º nota 4. Não recomendo pra ninguém. Aborrecimento certo.
Mas o pior de tudo, apagam comentários no Instagram, e oferecem para os influenciadores os aptos top. Falta de caráter e propaganda enganosa. Nunca mais