Grand Hotel Principe di Piemonte

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Luxury
VIP Access
5.0 star property
9.6

Exceptional

Seaside retreat with historic allure

Seafront elegance awaits at this historic property where modern luxury meets timeless charm. Savor Michelin-starred cuisine at one of two restaurants before enjoying sunset cocktails at the poolside bar. The rooftop terrace and spa offer perfect sanctuaries after exploring Viareggio Beach.

Popular amenities

  • Pool
  • Spa
  • Pet friendly
  • Free WiFi
The current price is ₩736,842
₩819,464 total
includes taxes & fees
Nov 10 - Nov 11

Room options

Available filters for rooms
Showing 14 of 14 rooms

View all photos for Family Room

A hotel room with a large bed, a bedside table with a lamp, a mirror, and a view of the hallway.

Family Room

  • Hill view
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed and 1 Twin Sofa Bed
  • Free wired internet

View all photos for Superior Room, Partial Sea View

A hotel room with a large bed, bedside lamps, a desk with a lamp, a mirror, and a television.

Superior Room, Partial Sea View

  • Partial sea view
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free wired internet

View all photos for Presidential Suite, Sea View (Front)

A hotel room with a large bed, a bedside table with a lamp, a wall with a floral mural, and a window with curtains.

Presidential Suite, Sea View (Front)

  • Sea view
  • 1 bedroom
  • Sleeps 4
  • 2 Double Beds
  • Free wired internet

View all photos for Penthouse, Sea View (Panorama, Front)

A modern interior with a sofa, armchairs, a dining area, and a balcony with a view.

Penthouse, Sea View (Panorama, Front)

  • Sea view
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Double Sofa Bed
  • Free wired internet

View all photos for Suite, Sea View (Prince, Front)

A spacious bedroom with a large bed, two armchairs, a glass coffee table, and a chandelier.

Suite, Sea View (Prince, Front)

  • Sea view
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Double Sofa Bed
  • Free wired internet

View all photos for Suite, 1 Bedroom, Sea View (Front)

A spacious bedroom with a large bed, a bedside table, a nightstand, and a mirror.

Suite, 1 Bedroom, Sea View (Front)

  • Sea view
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Double Sofa Bed
  • Free wired internet

View all photos for Deluxe Room, Partial Sea View

A well-appointed bedroom with a large bed, a chaise lounge, a vanity with a mirror, and a chandelier.

Deluxe Room, Partial Sea View

10.0 out of 10
Exceptional
(1 review)
  • Partial sea view
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed
  • Free wired internet

View all photos for Suite, 1 Bedroom, Partial Sea View

A modern hotel room with a large bed, bedside tables, a desk, and a mirror.

Suite, 1 Bedroom, Partial Sea View

10.0 out of 10
Exceptional
(1 review)
  • Partial sea view
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Double Sofa Bed
  • Free wired internet

View all photos for Classic Room

A hotel room with a large bed, a chandelier, a flat-screen TV, and a desk with a lamp.

Classic Room

9.0 out of 10
Wonderful
(2 reviews)
  • Sleeps 2
  • 1 Double Bed
  • Free wired internet

View all photos for Presidential Suite (by Stefano Ricci)

A luxurious living room with a large TV, two sofas, a coffee table, and a chandelier.

Presidential Suite (by Stefano Ricci)

  • Sea view
  • 1 bedroom
  • Sleeps 4
  • 2 Double Beds
  • Free wired internet

View all photos for Superior Room, Sea View (Front)

A spacious bedroom with a large bed, a vanity with a mirror, and a desk with a lamp.

Superior Room, Sea View (Front)

  • Sea view
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free wired internet

View all photos for Suite, 2 Bedrooms, Sea View (Front)

A hotel room with a large bed, bedside lamps, a nightstand, a mirror, and a view of the hallway.

Suite, 2 Bedrooms, Sea View (Front)

  • Sea view
  • 2 bedrooms
  • Sleeps 5
  • 1 Double Bed, 1 Twin Bed and 1 Twin Sofa Bed
  • Free wired internet

View all photos for Suite, 2 Bedrooms, Sea View (Prince, Front)

A spacious bedroom with a large bed, a bedside table, a nightstand, and a mirror.

Suite, 2 Bedrooms, Sea View (Prince, Front)

  • Sea view
  • 2 bedrooms
  • Sleeps 5
  • 2 Double Beds and 1 Twin Sofa Bed
  • Free wired internet

View all photos for Deluxe Room

A hotel room with a bed, a bedside table, a lamp, a chair, and a small table with a vase of flowers.

Deluxe Room

8.0 out of 10
Very good
(1 review)
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed
  • Free wired internet
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About the neighborhood

Located in Marco Polo, a neighborhood in Viareggio, Grand Hotel Principe di Piemonte is in a shopping district and by the sea. The area's natural beauty can be seen at Viareggio Beach and Forte dei Marmi Beach. Traveling with kids? Consider Centro Matteucci Per L'Arte Moderna, or check out an event or a game at San Rossore Hippodrome. Windsurfing and boat tours offer great chances to get out on the surrounding water, or you can seek out an adventure with hiking/biking trails and horse riding nearby. Visit our Viareggio travel guide
Map
Piazza Giacomo Puccini, 1, Viareggio, LU, 55049

What's nearby

  • A nighttime street lined with palm trees and illuminated by street lamps.
    Passeggiata di Viareggio
    1 min walk - 0.1 km
  • A beach with blue umbrellas and lounge chairs, a flag, and buildings in the background.
    Viareggio Beach
    2 min walk - 0.2 km
  • A person riding a bicycle on a tree-lined path in a park.
    Pineta di Ponente
    5 min walk - 0.5 km
  • Piazza Maria Luisa
    1 min walk - 0.1 km
  • Villa Argentina
    16 min walk - 1.4 km

Getting around

  • Viareggio Station
    7 min drive
  • Galileo Galilei Airport (PSA)
    34 min drive

Restaurants

  • Galliano
    1 min walk
  • Fanatiko
    5 min walk
  • bar pasticceria Baroni
    11 min walk
  • Casablanca
    6 min walk
  • Caffe Notre Dame
    6 min walk

About this property

Grand Hotel Principe di Piemonte

  • Luxury family-friendly hotel by the sea
  • Located close to Viareggio Beach, Grand Hotel Principe di Piemonte provides a free breakfast buffet, a beach bar, and a poolside bar. Indulge in a body treatment, a facial, and a hot stone massage at the onsite spa. At the two on-site restaurants, enjoy lunch, dinner, kids' meals, and a Michelin star rated meal. In addition to a rooftop terrace and an art gallery on site, guests can connect to free in-room WiFi.
  • You'll also enjoy the following perks during your stay:
    • An outdoor pool along with sun loungers
    • Limo/town car service, free bicycle rentals, and valet parking (surcharge)
    • An electric car charging station, express check-out, and babysitting (surcharge)
    • Smoke-free premises, multilingual staff, and concierge services
  • Room features
  • All 80 individually furnished rooms feature comforts such as premium bedding and pillow menus, as well as thoughtful touches like air conditioning and bathrobes.
  • More conveniences in all rooms include:
    • Changing tables, highchairs, and baby baths
    • Pillowtop mattresses, down comforters, and free cribs/infant beds
    • Bathrooms with designer toiletries and separate tubs/showers
    • 40-inch plasma TVs with satellite channels
    • Wardrobes/closets, a personal chef, and children's slippers

Awards and affiliations

  • The property is a member of the Leading Hotels of the World.

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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi

Parking and transportation

  • Electric car charging station on site
  • Limo/town car service
  • Valet parking on site (EUR 39 per night; includes in/out privileges)
  • Wheelchair-accessible parking available
  • Onsite parking options include a garage and a carport

Food and drink

  • Free buffet breakfast available daily 7:30 AM to 10:30 AM
  • 2 bars/lounges
  • 2 restaurants
  • A beach bar
  • A poolside bar
  • Coffee and tea in common areas
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • Bar del Piccolo
  • Il Piccolo Principe - 2**
  • La Terrazza Bistrot
  • La Terrazza Rooftop Bar

Things to do

  • Art gallery
  • Designer stores
  • Free bicycle rentals
  • Full-service spa
  • Health club
  • Helicopter/airplane tours
  • Library
  • Outdoor pool
  • Private wine tours
  • Shopping mall
  • TV in common areas
  • Water sports equipment
  • Wine tasting room
  • Winery release events

Family friendly

  • Baby bath
  • Changing table
  • Children's books
  • Children's games
  • High chair
  • In-room babysitting (surcharge)
  • In-room crib
  • Outdoor pool
  • Snack bar/deli
  • Soundproofed rooms
  • Stroller

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service
  • Wedding services

Business services

  • Meeting rooms

Outdoors

  • Pool loungers
  • Rooftop terrace

Full-service spa

  • Aromatherapy
  • Ayurvedic treatments
  • Body scrubs
  • Body wraps
  • Deep-tissue massages
  • Facials
  • Hot stone massages
  • In-room massages
  • Manicures/pedicures
  • Sauna
  • Spa open daily
  • Sports massages
  • Steam room
  • Swedish massages
  • Turkish bath

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • 2 on-site accessible parking spaces
  • Elevator (35 inch wide door)
  • Pool access ramp on site
  • Stair-free path to entrance
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible gym
  • Wheelchair-accessible lounge
  • Wheelchair-accessible parking
  • Wheelchair-accessible pool
  • Wheelchair-accessible restaurant
  • Wheelchair-accessible spa
  • Wheelchairs on site

More

  • 5 floors
  • Banquet hall
  • Built in 1922
  • Smoking not allowed

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Free crib
  • Pillow menu
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Bathrobes
  • Bidet
  • Children's slippers
  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Separate bathtub and shower
  • Slippers
  • Towels provided

Entertainment

  • 40-inch smart TV with satellite channels

Food and drink

  • Champagne service
  • Chef service
  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Limited room service
  • Minibar
  • Restaurant dining guides

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individually decorated
  • Individually furnished
  • Iron/ironing board on request
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in time starts at 3:00 PM
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Renovations and closures

The property is closed between January 7 and January 31.

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of EUR 20 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total (up to 33 lbs per pet)
Restrictions apply; for more information contact the property at the number on the booking confirmation
Food and water bowls and litter boxes are available

Children and extra beds

Children are welcome
Children up to the age of 12 years can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are available for EUR 100.0 per day
Free cribs are available on request at the property

Property payment types

  • American Express
  • Diners Club
  • JCB International
  • Mastercard
  • Visa

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city and collected at the property. This tax is adjusted seasonally and might not apply year round. Other exemptions or reductions might apply. For more details, please contact the property using the information on the reservation confirmation received after booking.
  • A tax is imposed by the city: From 1 October - 31 May, EUR 3.00 per person, per night, up to 10 nights. This tax does not apply to children under 18 years of age.
  • A tax is imposed by the city: From 1 June - 30 September, EUR 5.00 per person, per night, up to 10 nights. This tax does not apply to children under 18 years of age.

We have included all charges provided to us by the property.

Optional extras

  • Valet parking fee: EUR 39 per night (in/out privileges)
  • Pet fee: EUR 20 per pet, per night
  • Service animals are exempt from fees
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: EUR 100.0 per day

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, mobile payments, and cash
Mobile payment options include: Google Pay and Apple Pay
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, a first aid kit, and window guards
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using information in the booking confirmation
Pool access available from 8:30 AM to 7:00 PM
Reservations are required for massage services and spa treatments; reservations can be made by contacting the property prior to arrival, using the contact information on the booking confirmation
Only registered guests are allowed in the guestrooms
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
A car is not required for transportation to and from this property
Guests under 12 years old are not allowed in the spa

Property class

This property has received its official star rating from the local rating authority.

Frequently asked questions

Does Grand Hotel Principe di Piemonte have a pool?

Yes, this property has an outdoor pool. Pool access is from 8:30 AM–7:00 PM.

How much does it cost to stay at Grand Hotel Principe di Piemonte?

As of Oct 22, 2026, prices found for a 1-night stay for 2 adults at Grand Hotel Principe di Piemonte on Nov 10, 2026 start from ₩736,842, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Is Grand Hotel Principe di Piemonte pet-friendly?

Yes, Grand Hotel Principe di Piemonte allows cats and dogs (limit 2 total) with a maximum weight of up to 33 lbs per pet. There's a fee of EUR 20 per pet, per night. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.

How much is parking?

Valet parking is available for EUR 39 per night.

What time is check-in at Grand Hotel Principe di Piemonte?

Check-in begins at 3:00 PM. A fee applies for early check-in (subject to availability).

What time is check-out at Grand Hotel Principe di Piemonte?

Check-out is at noon. Late check-out is available for a fee (subject to availability).

Where is Grand Hotel Principe di Piemonte located?

This family-friendly Viareggio hotel is located by the sea, just steps from Passeggiata di Viareggio and Viareggio Beach. Pineta di Ponente and Piazza Maria Luisa are also within 5 minutes. Viareggio Station is 25 minutes by foot.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

Grand Hotel Principe di Piemonte Reviews

9.6

Exceptional

9.8

Cleanliness

9.6

Amenities

9.6

Staff & service

9.6

Property conditions & facilities
Rating 10 - Excellent. 65 out of 80 reviews
Rating 8 - Good. 11 out of 80 reviews
Rating 6 - Okay. 2 out of 80 reviews
Rating 4 - Poor. 1 out of 80 reviews
Rating 2 - Terrible. 1 out of 80 reviews

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, super friendly staff, beautiful property, the pool on the fifth floor was the topper. If I were to give advice, travel before October 1, the whole town shuts down,
Stayed 4 nights in Oct 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is an amazing hotel right in the heart of the area. Walk to the beach, restaurants and many shops. The property is beautiful and the staff could not have been nicer. Breakfast was the best we had on our trip to Italy. I would definitely stay there again ! They made our first trip to Italy very special.
Stayed 2 nights in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Great breakfast, attentive staff
Stayed 1 night in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location, friendly and efficient service, good food.
Stayed 3 nights in Jun 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Truly an excellent experience from the star to end! The service is impeccable and the breakfast fast is amazing!
Stayed 5 nights in Jul 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Outstanding breakfast
Stayed 2 nights in Aug 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Top luxury hotel - a must-visit

Exceptional luxury. Everything from the decor to the amenities is impeccably considered. Staff warm and helpful. Food exquisite.
Stayed 4 nights in Sep 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Breakfast was an amazing display
Stayed 3 nights in Aug 2024
Verified review

10/10 Excellent

Liked: Cleanliness, property conditions & facilities, room comfort

Amazing!

Four seasons, Aman, Ritz Reserve stand aside the service here was incredible and the breakfast truly amazing!
Stayed 1 night in May 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Grand Hotel Principe di Piemonte exceeded every expectation. From the moment we arrived, the staff went above and beyond to make our stay exceptional. Every interaction was warm and attentive, and it truly felt like they cared about every detail of our experience. The hotel itself is beautiful, perfectly maintained, and in a stunning location. What stood out the most, however, was the breakfast. It was without question the best breakfast we’ve had during our travels—an incredible selection, beautifully presented, and absolutely delicious. A truly memorable stay. We would return without hesitation and highly recommend this hotel to anyone visiting the area. ⭐️⭐️⭐️⭐️⭐️
Stayed 3 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Just nice
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Great front desk and concierge
Stayed 4 nights in Jul 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The heated pool on top of the hotel is amazing! Location is great too. Rooms are quite small but overall it’s a great hotel. Staff is very polite although some receptionists could be more polite Overall great hotel and we enjoyed our stay so much
Stayed 1 night in Dec 2019
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Best of the best!!!

Wonderful time in a wonderful place.
Stayed 2 nights in Jun 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent
Stayed 3 nights in Mar 2025
Verified review

10/10 Excellent

very nice but thought it was the one in forte
Stayed 2 nights in Aug 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
Top
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Amazing
Stayed 4 nights in Jun 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
All
Stayed 1 night in Aug 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
.
Stayed 3 nights in Sep 2025
Verified review

10/10 Excellent

Liked: Staff & service, amenities, property conditions & facilities
Nos encantó el desayuno espectacular. El servicio del roof top muy bueno. Las habitaciones hermosas.
Stayed 1 night in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Personale molto attento e gentilissimo, la struttura validissima, siamo al top.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Jamais vu un buffet pareil
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
La chambre était magnifique et les amenities était fantastique. Tout le personnel était super.
Stayed 1 night in Nov 2025