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The Trade, Autograph Collection

4.0 star property
After exploring nearby Fiserv Forum or Marquette University, travelers can return to savor local flavors and refreshing drinks in a lakeside setting

Choose dates to view prices

The Trade, Autograph Collection overlooks Lake Michigan, offering an upscale retreat. Guests can enjoy local cuisine at three restaurants or relax with drinks at three bars. The property provides in-room WiFi and attentive staff focused on ensuring guest comfort.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Pet friendly
  • Free WiFi
  • Air conditioning
  • Parking available
The current price is ₩239,341
₩282,182 total
includes taxes & fees
Feb 8 - Feb 9

Room options

Available filters for rooms
Showing 11 of 11 rooms

View all photos for Room, 1 King Bed

Room, 1 King Bed | In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 1 King Bed

9.0 out of 10
Wonderful
(2 reviews)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Blackout drapes/curtains
Hair dryer
Private bathroom
Bathrobes
  • 29 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 2 Queen Beds

Deluxe Room, 2 Queen Beds | In-room safe, laptop workspace, blackout drapes, free WiFi

Deluxe Room, 2 Queen Beds

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Blackout drapes/curtains
Hair dryer
Private bathroom
Bathrobes
  • 33 sq m
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds

Room, 2 Queen Beds | In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 2 Queen Beds

9.8 out of 10
Exceptional
(27 reviews)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Blackout drapes/curtains
Hair dryer
Private bathroom
Bathrobes
  • 33 sq m
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 1 King Bed

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 1 King Bed

9.6 out of 10
Exceptional
(18 reviews)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Blackout drapes/curtains
Hair dryer
Private bathroom
Bathrobes
  • 29 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 Bedroom, Balcony

Suite, 1 Bedroom, Balcony | In-room safe, laptop workspace, blackout drapes, free WiFi

Suite, 1 Bedroom, Balcony

Highlights

Balcony
Air conditioning
Heating
Mini-fridge
Flat-screen TV
Separate bedroom
Blackout drapes/curtains
Private bathroom
  • 97 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Studio Suite, 1 King Bed

Studio Suite, 1 King Bed | In-room safe, laptop workspace, blackout drapes, free WiFi

Studio Suite, 1 King Bed

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Separate bedroom
Blackout drapes/curtains
Private bathroom
Bathrobes
  • 51 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 Bedroom

Suite, 1 Bedroom | In-room safe, laptop workspace, blackout drapes, free WiFi

Suite, 1 Bedroom

10.0 out of 10
Exceptional
(1 review)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Separate bedroom
Blackout drapes/curtains
Hair dryer
Private bathroom
  • 110 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Double Sofa Bed

View all photos for Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Blackout drapes/curtains
Hair dryer
Private bathroom
Bathrobes
  • 29 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Blackout drapes/curtains
Hair dryer
Private bathroom
Bathrobes
  • 29 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Blackout drapes/curtains
Hair dryer
Private bathroom
Bathrobes
  • 33 sq m
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

8.8 out of 10
Excellent
(3 reviews)

Highlights

Air conditioning
Heating
Mini-fridge
Flat-screen TV
Blackout drapes/curtains
Hair dryer
Private bathroom
Bathrobes
  • 33 sq m
  • Sleeps 4
  • 2 Queen Beds

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About the neighborhood

Located in Westown, a neighborhood in Milwaukee, The Trade, Autograph Collection is in the entertainment district. The area's natural beauty can be seen at Lake Michigan, while Harley-Davidson Museum and The Rave-Eagles Club are cultural highlights. Looking to enjoy an event or a game? See what's going on at Fiserv Forum or American Family Field. Visit our Milwaukee travel guide
Map
420 West Juneau Avenue, Milwaukee, WI, 53203

What's nearby

  • Fiserv Forum
    2 min walk - 0.2 km
  • Turner Hall and the Milwaukee Turners
    3 min walk - 0.3 km
  • Best Place at the Historic Pabst Brewery
    8 min walk - 0.7 km
  • Baird Center
    9 min walk - 0.8 km
  • Riverside Theater
    11 min walk - 1.0 km

Getting around

  • Michigan & Jackson Tram Stop
    7 min drive
  • Milwaukee Intermodal Station
    17 min walk
  • General Mitchell Intl. Airport (MKE)
    14 min drive

Restaurants

  • BMO Club
    3 min walk
  • Carson's Prime Steaks & Famous Barbecue
    3 min walk
  • Drink Wisconsinbly Craft Beer
    3 min walk
  • Good City Brewing-June
    3 min walk
  • Uncle Buck's on Third
    3 min walk

About this property

The Trade, Autograph Collection

Upscale hotel near Fiserv Forum
Close to Baird Center, The Trade, Autograph Collection provides amenities like 3 bars and 3 restaurants. Stay connected with free in-room WiFi.
Additional perks include:
  • Full breakfast (surcharge), valet parking (surcharge), and a banquet hall
  • An elevator, smoke-free premises, and luggage storage
  • Wedding services and a 24-hour front desk
  • Guest reviews say great things about the helpful staff and location
Room features
All 207 rooms include comforts such as laptop-friendly workspaces and air conditioning, as well as perks like free WiFi and safes.
Extra amenities include:
  • Recycling and LED light bulbs
  • Bathrooms with showers and hair dryers
  • 65-inch flat-screen TVs with digital channels
  • Wardrobes/closets, mini fridges, and heating

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₩292,930 total
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 25+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Valet parking on site (USD 62 per night; includes in/out privileges)
  • Wheelchair-accessible parking available

Food and drink

  • Full breakfast available for a fee 6:30 AM to 11:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; USD 5 to 30 per person
  • 3 bars/lounges
  • 3 restaurants

Restaurants on site

  • Craft
  • Solomon's

Family friendly

  • Mini-fridge

Conveniences

  • 24-hour front desk
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Housekeeping (daily)
  • Wedding services

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Grab bar near toilet
  • Transfer shower
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business center
  • Wheelchair-accessible gym
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • 9 floors
  • At least 80% lighting from LEDs
  • Banquet hall
  • Biodegradable coffee stirrers available
  • Built in 2023
  • Comprehensive recycling policy
  • Double-glazed windows
  • No plastic coffee stirrers
  • No plastic drinking straws
  • Rooftop garden
  • Smoking not allowed
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bathrobes
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • 65-inch flat-screen TV with digital channels

Food and drink

  • Espresso maker
  • Mini-fridge

More

  • Air conditioning
  • Energy-saving switches in guestrooms
  • Heating
  • Laptop workspace
  • LED lighting
  • Phone
  • Recycling
  • Safe
  • Water-efficient showers

Policies

Check-in

Check-in start time: 4:00 PM; Check-in end time: midnight
Minimum check-in age: 21

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of USD 125.00 per accommodation, per stay, plus a deposit of USD 125.00 per stay
Service animals are welcome, and are exempt from fees
Welcoming dogs only
2 total (up to 100 lbs per pet)
Pets cannot be left unattended

Children and extra beds

Children are welcome
Rollaway/extra beds are not available
Cribs (infant beds) are not available

Property payment types

Important information

Optional extras

  • Fee for full breakfast: approximately USD 5.00 to 30.00 per person
  • Valet parking fee: USD 62.00 per night (in/out privileges)
  • Pet deposit: USD 125.00 per stay
  • Pet fee: USD 125.00 per accommodation, per stay
  • Service animals are exempt from fees

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott)

Property is also known as

The Trade, Autograph Collection Hotel
The Trade, Autograph Collection Milwaukee
The Trade, Autograph Collection Hotel Milwaukee

Frequently asked questions

Is The Trade, Autograph Collection pet-friendly?

Yes, The Trade, Autograph Collection allows dogs (limit 2 total) with a maximum weight of up to 100 lbs per pet. There's a deposit of USD 125.00 per stay and a fee of USD 125.00 per accommodation, per stay. Service animals are exempt from fees.

How much does it cost to stay at The Trade, Autograph Collection?

As of Jan 22, 2026, prices found for a 1-night stay for 2 adults at The Trade, Autograph Collection on Feb 8, 2026 start from ₩239,341, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking?

Valet parking is available for USD 62.00 per night.

What time is check-in at The Trade, Autograph Collection?

Check-in start time: 4:00 PM; Check-in end time: midnight.

What time is check-out at The Trade, Autograph Collection?

Check-out is at 11:00 AM.

Where is The Trade, Autograph Collection located?

Located in Westown, this hotel is within a 15-minute walk of Fiserv Forum and Baird Center. Lake Michigan is 1.5 mi (2.4 km) away. Michigan & Jackson Tram Stop is 22 minutes by foot and Clybourn & Jefferson Tram Stop is 23 minutes.

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Reviews

The Trade, Autograph Collection Reviews

9.4

Exceptional

9.8

Cleanliness

9.4

Amenities

9.6

Staff & service

9.8

Property conditions & facilities
Rating 10 - Excellent. 441 out of 530 reviews
Rating 8 - Good. 45 out of 530 reviews
Rating 6 - Okay. 25 out of 530 reviews
Rating 4 - Poor. 7 out of 530 reviews
Rating 2 - Terrible. 12 out of 530 reviews

Reviews

10/10 Excellent

Mark

Liked: Cleanliness, amenities, property conditions & facilities
Service was great. Brian and Krystal were fantastic in the Craft restaurant. Great rooms and very clean.
Stayed 2 nights in Dec 2025

10/10 Excellent

Jason

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room, and great front desk staff.
Stayed 2 nights in Nov 2025

10/10 Excellent

Tabitha

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
GREAT ROOM, GREAT FOOD, GREAT LOCATION!
Stayed 1 night in Oct 2025

10/10 Excellent

John

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very convenient location to stay after watching a Bulls and Bucks game. Great place to stay. Next time I will stay longer to experience all of the hotel's amenities.
Stayed 1 night in Nov 2025

10/10 Excellent

Hans-Wilhelm

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent Place to Stay & the Staff were Amazing!
Stayed 1 night in Jul 2025

10/10 Excellent

Susan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location
Stayed 1 night in Jul 2025

8/10 Good

Robert

Liked: Cleanliness, staff & service, property conditions & facilities
Very nice property. Good staff, nice bar and restaurant options
Stayed 1 night in Aug 2025

10/10 Excellent

Amaya

Liked: Cleanliness, amenities, property conditions & facilities
Great ambience & great food!
Stayed 2 nights in Jun 2025

10/10 Excellent

Gwen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Overall great family stay

The room was immaculately clean which was very appreciated! Breakfast at the craft was so so, the food was unfortunately spicy when there was no disclosure that spice would be included which was a bummer with kiddos especially.
Stayed 1 night in Oct 2025

10/10 Excellent

Tilisha

Liked: Cleanliness
Consumer services were excellent.
Stayed 2 nights in Oct 2025

10/10 Excellent

Jennifer

Liked: Cleanliness, amenities, property conditions & facilities
The hotel has high quality service and personal accommodating . Rooms were spacious too!
Stayed 2 nights in Jun 2025

10/10 Excellent

Renee

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location and restaurants
Stayed 1 night in Oct 2024

10/10 Excellent

Cheryl

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It is a beautiful hotel, with great dining and bar. Very nice staff.
Stayed 1 night in May 2025

10/10 Excellent

Elibe

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The property is centrally located and the staff was friendly and helpful.
Stayed 1 night in Mar 2025

10/10 Excellent

Kelly

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Best stay, clean and quiet rooms, great food, with the best staff. 10 across the board, will definitely book again.
Stayed 2 nights in Apr 2025

10/10 Excellent

Jeanette

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff was wonderful, and the prices were not unreasonable.
Stayed 2 nights in May 2025

10/10 Excellent

Daniel

Liked: Cleanliness, amenities, property conditions & facilities
Fast service and spotless
Stayed 1 night in Jun 2025

10/10 Excellent

Sara

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Lovely hotel in a great area!

Very nice hotel in a convenient area close to Fiserv Forum! We were very impressed with all aspects from the room to the food and bar choices in the hotel itself. We will definitely stay again!
Stayed 1 night in Mar 2025

10/10 Excellent

Alyson

Liked: Staff & service, property conditions & facilities
Close to all things downtown, food and drink in the hotel is very good. We will stay again.
Stayed 2 nights in Feb 2025

10/10 Excellent

nottia

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I love that it was right next to the bucks arena. Love the history of this place. Staff was very friendly
Stayed 1 night in Apr 2025

10/10 Excellent

NIKEA

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel..check in was easy!
Stayed 1 night in Oct 2024

10/10 Excellent

Ezekiel

Liked: Cleanliness, staff & service, property conditions & facilities
The best hotel I haven been to staff are super kind and helpful and the experience is amazing
Stayed 3 nights in Feb 2025

10/10 Excellent

Jennifer

Liked: Cleanliness, staff & service, property conditions & facilities
Really unique place to stay, great lobby bar, good location
Stayed 2 nights in Jul 2024

10/10 Excellent

Marinela

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff was very friendly, knowledgeable , great in hospitality and accommodating
Stayed 1 night in Dec 2024

10/10 Excellent

Lanette

Liked: Cleanliness, staff & service, property conditions & facilities
Pet friendly, lots of stuff to do
Stayed 2 nights in Dec 2024