Apgujeong-dong

Seoul

Photo by Sophia Field
Photo by Sophia Field

Popular places to visit

Every major department store in Korea has some sort of food hall/market, and they’re actually pretty amazing, this one being one of the best/biggest ones in Seoul. So so many baked goods, and Koreans do get quite creative with them as well! I would highly recommend eating here but be warned, you will be overwhelmed with the selection. :)

Hyundai Department Store

During your trip to Seoul, you can search for that perfect souvenir at Hyundai Department Store. Amble around this culturally rich area's riverfront and enjoy its top-notch restaurants.

Hyundai Department Store
Lotte World

Lotte World

Enjoy the excitement at Lotte World and see why people love this amusement park in Seoul. Check out the shops and top-notch restaurants in this vibrant area.

Lotte World
Myeongdong Street

Myeongdong Street

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can find the perfect gifts to bring home. Check out the shops and charming cafes in this culturally rich area.

Myeongdong Street
Namdaemun Market which includes a city, markets and street scenes

Namdaemun Market

This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.

Namdaemun Market
Lotte World Tower which includes a skyscraper

Lotte World Tower

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Lotte World Tower
Gyeongbok Palace showing a square or plaza and heritage architecture as well as a small group of people

Gyeongbokgung Palace

This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.

Gyeongbokgung Palace

Apgujeong-dong Hotel Deals

LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is ₩180,000 per night from Sep 30 to Oct 1
₩180,000
₩198,000 total
Sep 30 - Oct 1
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a health club. Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (2,712 reviews)
"Staff are great and convenient"

Reviewed on Sep 25, 2025

LOTTE City Hotel Myeongdong
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is ₩133,308 per night from Sep 30 to Oct 1
₩133,308
₩146,639 total
Sep 30 - Oct 1
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,941 reviews)
"The rooms were lovely, with views from the large windows. The cooked to order breakfast was big and filling. The staff were friendly. There were lots of places to eat close to the hotel, and it was close to transport options."

Reviewed on Sep 24, 2025

ENA Suite Hotel Namdaemun
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is ₩337,000 per night from Oct 13 to Oct 14
₩337,000
₩407,770 total
Oct 13 - Oct 14
includes taxes & fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff and the property condition ...
8.8/10 Excellent! (1,004 reviews)
"Great location and amazing accommodation"

Reviewed on Sep 23, 2025

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu, Seoul
The price is ₩189,000 per night from Sep 29 to Sep 30
₩189,000
₩207,900 total
Sep 29 - Sep 30
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Namdaemun ...
9.2/10 Wonderful! (701 reviews)
"Amazing"

Reviewed on Sep 22, 2025

HOTEL THE BOTANIK SEWOON MYEONGDONG
Fairfield by Marriott Seoul

Fairfield by Marriott Seoul

4 out of 5
870, GYEONGIN-RO YEONGDEUNGPO-GU, Seoul
The price is ₩97,274 per night from Sep 29 to Sep 30
₩97,274
₩107,002 total
Sep 29 - Sep 30
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
8.2/10 Very Good! (1,016 reviews)
"I would stay there again a great hotel"

Reviewed on Sep 23, 2025

Fairfield by Marriott Seoul
L7 GANGNAM by LOTTE

L7 GANGNAM by LOTTE

4 out of 5
415 Teheran-ro, Gangnam-gu, Seoul
The price is ₩150,000 per night from Oct 1 to Oct 2
₩150,000
₩165,000 total
Oct 1 - Oct 2
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,653 reviews)
"Reliable"

Reviewed on Sep 27, 2025

L7 GANGNAM by LOTTE
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Other neighborhoods around Apgujeong-dong

Seoul Forest showing a park and a city

Seongsu-dong

If you're spending time in Seongsu-dong, check out sights like Seoul Forest or Hangang Park and hop on the metro to see more the city at Seoul-forest Station or Ttukseom Station.

Seongsu-dong
Gangnam featuring outdoor art

Gangnam-gu

4.5/5(668 area reviews)

Heavily concentrated wealth and high-end shopping areas like Apgujeong, COEX Mall, and Garosugil define this district. Explore Bongeun Temple and savor modern Korean cuisine at upscale restaurants near Park Hyatt Hotel.

Gangnam-gu
Itaewon which includes street scenes as well as a couple

Itaewon-dong

3/5(1 area review)

Take time in Itaewon-dong to visit attractions like Itawon Street and Namsan Mountain Park. You might also appreciate the abundant dining options, and you can hop on the metro at Itaewon Station to see more of the city.

Itaewon-dong
Samseong-dong featuring interior views

Samseong-dong

Spend some time visiting places like Starfield COEX Mall while getting to know Samseong-dong, and be sure to check out the abundant dining options. You can hop aboard the metro at Bongeunsa Station or Samseong Jungang Station to see more of the area.

Samseong-dong
Dongdaemun History & Culture Park featuring a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Dongdaemun Design Plaza featuring modern architecture as well as a couple

Jung-gu

4.5/5(1,180 area reviews)

Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Namdaemun Market.

Jung-gu

Apgujeong-dong