Samseong-dong

Seoul

Samseong-dong featuring interior views
Samseong-dong showing outdoor art
Samseong-dong which includes interior views and shopping as well as a small group of people
Samseong-dong which includes shopping, signage and interior views
Samseong-dong featuring a city and a skyscraper
With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Center, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theater or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit


Samseong-dong Hotel Deals

L7 GANGNAM by LOTTE
L7 GANGNAM by LOTTE
4 out of 5
415 Teheran-ro, Gangnam-gu, Seoul
The price is ₩160,000 per night from May 6 to May 7
₩160,000
₩176,000 total
includes taxes & fees
May 6 - May 7
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,496 reviews)
"Absolutely amazing location and room was comfortable and spacious. I really loved that the water was topped up daily."

Reviewed on Apr 28, 2025

L7 GANGNAM by LOTTE
Grand InterContinental Seoul Parnas by IHG
Grand InterContinental Seoul Parnas by IHG
5 out of 5
521, Teheran-ro, Gangnam-gu, Seoul
Fully refundable
The price is ₩382,500 per night from May 25 to May 26
₩382,500
₩462,825 total
includes taxes & fees
May 25 - May 26
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the helpful staff and the property condition in ...
9.4/10 Exceptional! (1,006 reviews)
"Brilliant 5 star hotel concierge took us on a tour to children’s park where we had a picnic and a lovely Korean chicken lunch al the concierge staff were brilliant. My wife and I stayed in a junior suite for 14 days we know Seoul like the back of our hands great place a must visit. The hotel has ..."

Reviewed on Apr 27, 2025

Grand InterContinental Seoul Parnas by IHG
Shilla Stay Samsung COEX Center
Shilla Stay Samsung COEX Center
4 out of 5
506, Yeongdong-daero, Seoul, Seoul
The price is ₩156,400 per night from May 6 to May 7
₩156,400
₩172,040 total
includes taxes & fees
May 6 - May 7
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the clean rooms in our ...
8.2/10 Very Good! (1,002 reviews)
"The stay at Shilla was a great experience. The location is very convenient with the COEX Starfield mall just opposite the hotel and the subway station right at doorstep. The room was clean and cosy. The receptionists are friendly and helpful during my stay. Will return next time! - Arthur King"

Reviewed on Apr 14, 2025

Shilla Stay Samsung COEX Center
HOTEL in 9 Gangnam
HOTEL in 9 Gangnam
4 out of 5
618, Yeongdong-daero, Gangnam-gu, Seoul
The price is ₩137,067 per night from May 6 to May 7
₩137,067
₩150,774 total
includes taxes & fees
May 6 - May 7
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the helpful staff and the clean ...
8.6/10 Excellent! (782 reviews)
"I couldn’t update my room with my VIP access."

Reviewed on Apr 23, 2025

HOTEL in 9 Gangnam
The Shilla Seoul
The Shilla Seoul
5 out of 5
249, Dongho-ro, Jung-gu, Seoul
The price is ₩420,000 per night from May 7 to May 8
₩420,000
₩462,000 total
includes taxes & fees
May 7 - May 8
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and an outdoor pool. Our guests praise the helpful staff and the property condition ...
9.4/10 Exceptional! (1,000 reviews)
"The Shilla Seoul was a wonderful hotel. The service was excellent and it is gorgeous. The staff was at your service. The food was amazing. I highly recommend it."

Reviewed on Apr 28, 2025

The Shilla Seoul
Roynet Hotel Seoul Mapo
Roynet Hotel Seoul Mapo
3.5 out of 5
67, Mapo-daero, Mapo-gu, Seoul
The price is ₩114,205 per night from May 6 to May 7
₩114,205
₩125,625 total
includes taxes & fees
May 6 - May 7
Stay at this 3.5-star business-friendly hotel in Seoul. Enjoy breakfast (surcharge), a fitness center, and parking (surcharge). Our guests praise the helpful ...
9.2/10 Wonderful! (906 reviews)
"Loved the property everything was great"

Reviewed on Apr 28, 2025

Roynet Hotel Seoul Mapo
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around Samseong-dong

Gangnam featuring outdoor art

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4.5/5(668 area reviews)

Heavily concentrated wealth and high-end shopping areas like Apgujeong, COEX Mall, and Garosugil define this district. Explore Bongeun Temple and savor modern Korean cuisine at upscale restaurants near Park Hyatt Hotel.

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3/5(1 area review)

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