O2 Institute Tours

You can find out about the history of Birmingham when you stop by The Custard Factory. Experience the area's entertainment choices and acclaimed theater scene.

An ultra-modern complex, this shopping destination is built on the site of a centuries-old marketplace, continuing Birmingham’s tradition of commerce and ambition.

During your trip to Birmingham, you can enjoy retail therapy at Hurst Street. While in this walkable area, you can savor the top-notch restaurants.

During your trip to Birmingham, you can search for that perfect souvenir at Shopping District. Discover the top-notch restaurants and acclaimed theater scene in this romantic area.

The heart of Birmingham’s bustling retail quarter, this busy street is lined with big shopping complexes and popular brands.

You can get tickets for a performance at ODEON during your trip to Birmingham. Discover the area's acclaimed theater scene and shops.