They do a terrific job with kids and families at Great Wolf Lodge. I brought my 6-1/2yo daughter here for a few days over Spring Break and quickly learned that it was more than just a hotel with an indoor water park. They have many other activities, most of which are pay-to-play not surprisingly, but the one that surprised me the most was that they host group activities in their Lobby (Great Room? Fireside Room?) such as little dance parties for the kids each night, story time during the day and what appeared to be a stretching or yoga-style workout in the morning. These activities are free for everyone to participate and were easily the best way for kids and families to make new friends.
They do a good job of performing standard nightly cleaning with the water park and it felt like everyone felt safe and comfortable there overall, but you could tell that the place never gets much of a break from the constant use of hundreds of people everyday and exposure to it's own nonstop wet & humid indoor environment. Feels like it could benefit from an extended maintenance campaign where they deep clean everything and complete repairs to even the smallest items like replacing the fill & spill buckets on the water castle that you can see have taken a beating, rusted in places and been painted over countless times. No concern with safety, just things that probably need a little more down time to fix than the place gets overnight. Their lifeguards and entire staff are terrific though!