Heart of Lubbock, TX
Lubbock
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Take a campus tour or just explore the area of Texas Tech University, during your trip to Lubbock. You can attend a sporting event while in the area.
University Medical Center
Though University Medical Center might be what brings you to town, perhaps you'll have a chance to explore more of Lubbock while you are here.
Buddy Holly Center
Enjoy an outing to Buddy Holly Center during your stay in Lubbock. You can attend a sporting event while in the area.
West End Center
You can find the perfect gifts to bring home at West End Center during your stay in Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a visit to Buddy Holly's Grave. You can attend a sporting event while in the area.
Jones AT&T Stadium
Catch an event at Jones AT&T Stadium during your trip to Lubbock. You can attend a sporting event while in the area.
Heart of Lubbock Hotel Deals
Overton Hotel and Conference Center
Best service in town
Reviewed on Mar 30, 2026
Wingate by Wyndham Lubbock near Texas Tech Univ. Medical Ctr
Yes
Reviewed on Apr 1, 2026
Country Inn & Suites by Radisson, Lubbock Southwest, TX
Everything about the stay was great . Only one negative thought came to mind - The shower pan Was very slick and I could have very easily fell down had I not had the quick reaction to slipping
Reviewed on Apr 1, 2026
MCM Eleganté Hotel & Suites
It was good
Reviewed on Apr 1, 2026
La Quinta Inn & Suites by Wyndham Lubbock Southwest
Staff, too many mistake, room number is wrong, key didn’t work out, WiFi password was wrong, and check-in time, I went back to front, 2 times nexus of those issues, she apologized, but apologized is not enough.
Reviewed on Apr 1, 2026
Cotton Court, by Valencia Hotel Collection
Fabulous!
Reviewed on Mar 31, 2026
Other neighborhoods around Heart of Lubbock
South Overton
While South Overton isn't home to many top sights, Jones AT&T Stadium and Buddy Holly Center are some notable places to visit nearby.
Tech Terrace
While Tech Terrace might not have many sights to explore, venturing just a little farther will lead you to top things to see and do like United Supermarkets Arena and Jones AT&T Stadium.
North Overton
While there might not be top attractions in North Overton, you can explore the larger area and discover places like Jones AT&T Stadium and Buddy Holly Center.
Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Buddy Holly Statue and West Texas Walk of Fame.
Downtown Lubbock
While visiting Downtown Lubbock, you might make a stop by sights like Buddy Holly Center and Buddy Holly Statue and West Texas Walk of Fame.
Southgate
When in Southgate, you can plan a visit to Spectrum & OMNI Theater and Buddy Holly Statue and West Texas Walk of Fame, some noteworthy sights in the nearby area.
