Best Western Premier Herald Square, in Manhattan's core, offers comfort with perks. Start mornings at the café, maintain routines in the gym, or use the 24-hour business center. Multilingual staff assists with tours to explore the nearby Empire State Building and Bryant Park.
Located in Manhattan, a neighborhood in New York, Best Western Premier Herald Square is in a shopping district and near a metro station. The area's natural beauty can be seen at Central Park and Bryant Park, while Lincoln Center and American Museum of Natural History are popular area attractions. Check out an event or a game at Madison Square Garden, and consider making time for American Dream, a top attraction not to be missed. Visit our New York travel guide
50 W 36th St, New York, NY, 10018
What's nearby
5th Avenue
2 min walk - 0.2 km
Macy's
2 min walk - 0.2 km
Empire State Building
5 min walk - 0.4 km
Times Square
8 min walk - 0.7 km
Madison Square Garden
8 min walk - 0.7 km
Getting around
34 St. Station (Herald Square)
2 min walk
New York W 32nd St. Station
5 min walk
LaGuardia Airport (LGA)
28 min drive
Restaurants
Monarch Rooftop
2 min walk
Keens Steakhouse
1 min walk
Taco Bell
1 min walk
Tonchin New York
1 min walk
Roma Pizza & Restaurant
2 min walk
About this property
Best Western Premier Herald Square
Hotel near 5th Avenue
A short walk from Empire State Building and Bryant Park, Best Western Premier Herald Square provides a coffee shop/cafe, dry cleaning/laundry services, and a bar. Stay connected with free in-room WiFi, and guests can find other amenities such as a gym and a 24-hour business center.
You'll also find perks like:
Buffet breakfast (surcharge), ATM/banking services, and coffee/tea in the lobby
A vending machine, an elevator, and free newspapers
A front-desk safe, multilingual staff, and a TV in the lobby
Guest reviews say good things about the walkable location
Room features
All 94 rooms include comforts such as premium bedding and air conditioning, in addition to perks like free WiFi and safes.
Other conveniences in all rooms include:
Bathrooms with showers and free toiletries
LED TVs with premium channels
Free infant beds, coffee/tea makers, and daily housekeeping
Available in all rooms: Free WiFi and wired internet
Available in some public areas: Free WiFi and wired internet
Parking and transportation
No onsite parking available
Food and drink
Daily buffet breakfast available 6:30 AM to 9:30 AM for a fee: USD 20 for adults and USD 20 for children
A bar/lounge
A coffee shop/cafe
Coffee and tea in common areas
Things to do
Gym
TV in common areas
Family friendly
In-room crib
Laundry facilities
Soundproofed rooms
Conveniences
24-hour front desk
ATM
Free newspapers in lobby
Laundry facilities
Luggage storage
Safe at front desk
Vending machine
Guest services
Concierge services
Dry cleaning/laundry service
Housekeeping (daily)
Multilingual staff
Tour and ticket assistance
Business services
24-hour business center
Accessibility
If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
Assistive listening devices
Braille/raised signage
Elevator
Well-lit path to entrance
Wheelchair accessible (may have limitations)
Wheelchair-accessible path of travel
Wheelchair-accessible path to elevator
Wheelchair-accessible public washroom
More
17 floors
Smoking not allowed
Room amenities
Bedroom
Blackout drapes
Free crib
Premium bedding
Bathroom
Free toiletries
Hair dryer
Private bathroom
Shower
Towels provided
Entertainment
LED TV with premium cable channels
Food and drink
Coffee/tea maker
More
Air conditioning
Desk
Free local calls
Iron/ironing board
Phone
Safe
Soundproofed rooms
Policies
Check-in
Check-in start time: 3 PM; Check-in end time: 11:00 AM
Minimum check-in age: 21
Check-out
Check-out before 11 AM
Special check-in instructions
Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
Access methods
Staffed front desk
Pets
Pets not allowed (service animals welcome)
Children and extra beds
Children are welcome
Children aged 3 and younger eat free breakfast
Rollaway/extra beds are not available
Free cribs are available on request at the property
Property payment types
Important information
Fees
You'll be asked to pay the following charges at the property. Fees may include applicable taxes:
Deposit: USD 200 per accommodation, per stay
We have included all charges provided to us by the property.
Optional extras
Fee for buffet breakfast: approximately USD 20 for adults and USD 20 for children
The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.
You need to know
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)
Property is also known as
Best Western Herald
Best Western Herald Square
Best Western Premier Herald
Best Western Premier Herald Square
Best Western Premier Herald Square Hotel
Best Western Premier Herald Square Hotel New York
Best Western Premier Herald Square New York
Herald Square Best Western
Premier Herald Square
Premier Herald Square New York
Best Western Premier Herald Square Hotel
Best Western Premier Herald Square New York
Best Western Premier Herald Square Hotel New York
Frequently asked questions
Is Best Western Premier Herald Square pet-friendly?
No, only service animals are welcome at the property.
How much does it cost to stay at Best Western Premier Herald Square?
As of Mar 7, 2026, prices found for a 1-night stay for 2 adults at Best Western Premier Herald Square on Mar 22, 2026 start from ₩169,701, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.
How much is parking?
This hotel doesn't offer parking.
What time is check-in at Best Western Premier Herald Square?
Check-in start time: 3 PM; Check-in end time: 11:00 AM.
What time is check-out at Best Western Premier Herald Square?
Check-out is at 11 AM.
Where is Best Western Premier Herald Square located?
Located in Manhattan, this hotel is within a 5-minute walk of Herald Square, 5th Avenue, and Empire State Building. Broadway and Times Square are also within 10 minutes. 34 St. Station (Herald Square) and 42 St. - Bryant Pk. Station are within a 5-minute walk.
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Reviews
Best Western Premier Herald Square Reviews
8.6
Excellent
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.More informationOpens in a new window
The staff was extremely friendly and accommodating! They allow us to do an early check in and held our bags while we went and got food. The rooms was good size and very comfortable.
Staff was absolutely awesome! The room had amazing views. Mina was very helpful and attentive. Definitely recommend staying here for anyone traveling to NYC.
Would stay here a million times. Loved the location, the service, the view from our bed of the EMPIRE STATE BUILDING. EVERYTHING!
Cannot recommend enough!
From the moment I checked in and out my whole experience with the staff was great. It was nice and clean, great location surrounded by the top focal points in manhattan and for a decent price.