"I stay here whenever I take my self-retreat trip to Neptune Beach because of the personalized service I’ve always received. The location is perfectly positioned a few walkable blocks from all the shops and restaurants, and sunrise ritual on the beach. Presently, under a new owner, this was my first stay as such and I was pleasantly surprised by the continued down to earth staff and improved amenities like a specialized quart of spring water in my room. Although the pool was under rehabilitation, the staff made up for it with a partnership at one of the big players in the area. This hotel “punches above its weight-class” according to the valets I met in town and my own opinion. What it’s not; makes it special…if you’re into simple, clean, comfy W style bedding, a place to crash after enjoying the town and beach, a relaxing pool deck, and like-minded guests..this place is for you. Madison is the best."