Insa-dong

Seoul

A bustling street lined with shops and trees, decorated with hanging lanterns.
A busy urban street with pedestrians, shops, and traditional red lanterns.
A street vendor's stall with various items for sale, including figurines, pottery, and decorative objects.
A collection of traditional paintings with various subjects including birds, flowers, and figures in historical attire.
A dense arrangement of colorful paper flowers in various shades of red, yellow, blue, and white.

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries.

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighborhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 meters) of shops selling crafts and pottery.

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu.

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Stay near popular Insa-dong attractions


Insa-dong Hotel Deals

AMID HOTEL SEOUL

AMID HOTEL SEOUL

4 out of 5
38, Insadong 5-gil, Jongno-gu Seoul Seoul
The price is ₩189,000 per night from Aug 12 to Aug 13
₩189,000
₩207,900 total
Aug 12 - Aug 13
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, 3 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (1,154 reviews)
"I always choose Amid hotel because of its location and the amazing staff. If you enjoy the cultural sights in Seoul, you have to stay in this area. The hotel location close to the subway and major bus routes makes it ideal. There’s a short walk to the airport limo bus but it is paved, level and easy ..."

Reviewed on Jul 11, 2026

AMID HOTEL SEOUL
N285 Hotel Insadong

N285 Hotel Insadong

2 out of 5
423 Samil-daero Seoul Seoul
The price is ₩159,200 per night from Aug 5 to Aug 6
₩159,200
₩175,120 total
Aug 5 - Aug 6
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free WiFi, a 24-hour front desk, and daily housekeeping. Our guests praise the helpful staff and the clean rooms in our reviews. ...
8.8/10 Excellent! (703 reviews)
"Location is the best right in middle of Insadong. Small room a bit tight for two people. The shower gets the floor all wet in Korean style bathroom. There’s little space by the sink for your toiletries. We had to use the closet outside by the mirror"

Reviewed on Jul 4, 2026

N285 Hotel Insadong
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is ₩370,000 per night from Jul 14 to Jul 15
₩370,000
₩447,700 total
Jul 14 - Jul 15
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (1,007 reviews)
"Beautiful hotel. Beautiful room. Incredible pool area (but unfortunately, it’s an extra fee which they don’t tell you until you see it on your bill - I didn’t like that. The breakfast buffet was wonderful."

Reviewed on Jul 5, 2026

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is ₩279,000 per night from Jul 22 to Jul 23
₩279,000
₩306,900 total
Jul 22 - Jul 23
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,700 reviews)
"Great place and a great location, walking distance to several shops and stores. English speaking staff was very helpful. emart is located inside the hotel building and a CU mart across the street. Location is probably 20-25 min walk to Myeongdong district. Bar stools inside the room were very uncomfortable ..."

Reviewed on Jul 11, 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Lotte Hotel World

Lotte Hotel World

5 out of 5
240, Olympic-ro, Songpa-gu Seoul Seoul
The price is ₩332,500 per night from Aug 11 to Aug 12
₩332,500
₩402,325 total
Aug 11 - Aug 12
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free parking, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. ...
9.4/10 Exceptional! (1,506 reviews)
"This property was absolutely gorgeous! The staff goes the extra mile to help you every step of the way! My room was beautiful and faced the Sky Tower. At night the view was magnificent. If you are a shopper, foodie or just enjoy sightseeing, this is the place for you! Evaudnee"

Reviewed on Jul 11, 2026

Lotte Hotel World
Lotte Hotel Seoul

Lotte Hotel Seoul

5 out of 5
30, Eulji-ro, Jung-gu Seoul Seoul
The price is ₩450,000 per night from Jul 21 to Jul 22
₩450,000
₩544,500 total
Jul 21 - Jul 22
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, free parking, and 5 restaurants. Our guests praise the helpful staff and the clean rooms in our reviews. ...
9.2/10 Wonderful! (2,215 reviews)
"Fantastic hotel. Absolutely excellent service and staff. Wonderful room with Namsan Tower view. Rooftop bar is gorgeous. Elegant, sophisticated, classy."

Reviewed on Jul 11, 2026

Lotte Hotel Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Insa-dong

Find the best Insa-dong areas and neighborhoods for the activities you enjoy most. Learn more about Insa-dong
Learn more about Insa-dong

Myeong-dong

Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Gangnam-gu

Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like COEX Convention and Exhibition Center and Starfield COEX Mall.

Hongdae

Spend some time visiting places like Gyeongui Line Forest Park while getting to know Hongdae, and be sure to check out the abundant dining options. You can hop aboard the metro at Hongik University Station or Mangwon Station to see more of the area.

Dongdaemun-gu

Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.

Jongno-gu

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gwanghwamun and Bukchon Hanok Village. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.



Insa-dong

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