Insa-dong

Seoul

A bustling street lined with shops and trees, decorated with hanging lanterns.
A busy urban street with pedestrians, shops, and traditional red lanterns.
A street vendor's stall with various items for sale, including figurines, pottery, and decorative objects.
A collection of traditional paintings with various subjects including birds, flowers, and figures in historical attire.
A dense arrangement of colorful paper flowers in various shades of red, yellow, blue, and white.

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries.

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighborhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 meters) of shops selling crafts and pottery.

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu.

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Stay near popular Insa-dong attractions


Insa-dong Hotel Deals

Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is ₩450,000 per night from Aug 31 to Sep 1
₩450,000
₩544,500 total
Aug 31 - Sep 1
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is ₩162,000 per night from Aug 31 to Sep 1
₩162,000
₩178,200 total
Aug 31 - Sep 1
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
HOTEL THE BOTANIK SEWOON MYEONGDONG
Fairfield by Marriott Seoul

Fairfield by Marriott Seoul

3 out of 5
870, GYEONGIN-RO YEONGDEUNGPO-GU Seoul
The price is ₩109,091 per night from Aug 31 to Sep 1
₩109,091
₩120,000 total
Aug 31 - Sep 1
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
Fairfield by Marriott Seoul
LOTTE CITY HOTEL MYEONGDONG

LOTTE CITY HOTEL MYEONGDONG

4 out of 5
362, Samil-daero, Jung-gu Seoul
The price is ₩200,000 per night from Aug 31 to Sep 1
₩200,000
₩220,000 total
Aug 31 - Sep 1
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a health club. Our guests praise the breakfast and the helpful ...
9/10 Wonderful! (2,975 reviews)
"The hotel is in a brilliant location to explore Seoul and in particular the night market. The hotel itself is good, clean, and good amenities however the rooms are small particularly if there teenagers are sharing as my children were and limited storage. Breakfast was good and staff helpful."

Reviewed on Aug 30, 2026

LOTTE CITY HOTEL MYEONGDONG
Hotel Gracery Seoul

Hotel Gracery Seoul

4 out of 5
12, Sejong-daero 12-gil, Jung-gu Seoul
The price is ₩159,970 per night from Sep 27 to Sep 28
₩159,970
₩175,967 total
Sep 27 - Sep 28
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and parking (surcharge). Our guests praise the helpful staff in our reviews. Popular attractions ...
9.2/10 Wonderful! (1,235 reviews)
"First of all the location is perfect! Close to all the main attractions, metro and bus stations! The staff was kind and helpful, the room was impeccably cleaned every day, the view was amazing!! Breakfast was good but almost the same every day, some changes would be nice. One negative element though.. ..."

Reviewed on Aug 23, 2026

Hotel Gracery Seoul
Lotte Hotel World

Lotte Hotel World

5 out of 5
240, Olympic-ro, Songpa-gu Seoul Seoul
The price is ₩290,000 per night from Aug 31 to Sep 1
₩290,000
₩350,900 total
Aug 31 - Sep 1
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free parking, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. ...
9.4/10 Exceptional! (1,521 reviews)
"The location, property, and cleanliness were excellent. I did not have breakfast, so I cannot comment on it personally, but I heard that it was very good. Some staff members were kind and professional, while others were smiling but not particularly kind, helpful or proactive. I stayed at the Lotte ..."

Reviewed on Aug 30, 2026

Lotte Hotel World
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Insa-dong

Find the best Insa-dong areas and neighborhoods for the activities you enjoy most. Learn more about Insa-dong
Learn more about Insa-dong

Myeong-dong

Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Gangnam-gu

Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like COEX Convention and Exhibition Center and Seven Luck Casino Seoul Gangnam Branch.

Hongdae

Spend some time visiting places like Hongdae Street while getting to know Hongdae, and be sure to check out the abundant dining options. You can hop aboard the metro at Hongik University Station or Mangwon Station to see more of the area.

Dongdaemun-gu

Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.

Yongsan-gu

Consider exploring the abundant dining options in Yongsan-gu. If sightseeing is on the list, Yongsan Electronics Market is a top attraction. Hop on the metro at Hyochang Park Station or Namyeong Station to see more of the area.



Insa-dong

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