Insa-dong

Seoul

A bustling street lined with shops and trees, decorated with hanging lanterns.
A busy urban street with pedestrians, shops, and traditional red lanterns.
A street vendor's stall with various items for sale, including figurines, pottery, and decorative objects.
A collection of traditional paintings with various subjects including birds, flowers, and figures in historical attire.
A dense arrangement of colorful paper flowers in various shades of red, yellow, blue, and white.

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries.

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighborhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 meters) of shops selling crafts and pottery.

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu.

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Stay near popular Insa-dong attractions


Insa-dong Hotel Deals

AMID HOTEL SEOUL

AMID HOTEL SEOUL

4 out of 5
38, Insadong 5-gil, Jongno-gu Seoul Seoul
The price is ₩198,000 per night from Aug 30 to Aug 31
₩198,000
₩217,800 total
Aug 30 - Aug 31
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, 3 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (1,161 reviews)
"I had a great stay at Amid Hotel in Seoul. The staff were very kind and the room I had was very comfortable as a solo traveler. A plus that there was laundry machines and a small gym, which I ended up not using due to my short stay. The staff let you drop off your luggage earlier than check-in. The ..."

Reviewed on Jul 29, 2026

AMID HOTEL SEOUL
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is ₩428,000 per night from Aug 28 to Aug 29
₩428,000
₩517,880 total
Aug 28 - Aug 29
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (1,004 reviews)
"Breakfast, you have to wait around 20 to 30 minutes"

Reviewed on Jul 30, 2026

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is ₩221,000 per night from Aug 30 to Aug 31
₩221,000
₩243,100 total
Aug 30 - Aug 31
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,790 reviews)
"There are not enough dishes or a dish towel to dry the 2 plates. If you used the coffee or tea provided (2), they didn’t replace them. The towels were not replaced daily as stated. We never ate breakfast there so I can’t comment on that. Everything else was very good."

Reviewed on Jul 30, 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Toyoko Inn Seoul Gangnam

Toyoko Inn Seoul Gangnam

3 out of 5
323 Gangnam-daero, Seocho-gu Seoul
The price is ₩112,000 per night from Aug 2 to Aug 3
₩112,000
₩123,200 total
Aug 2 - Aug 3
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free breakfast, free WiFi, and parking (surcharge). Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (1,745 reviews)
"I’ve experience a broken door thats why I gave 2 star rating."

Reviewed on Jul 27, 2026

Toyoko Inn Seoul Gangnam
Fairfield by Marriott Seoul

Fairfield by Marriott Seoul

3 out of 5
870, GYEONGIN-RO YEONGDEUNGPO-GU Seoul
The price is ₩140,909 per night from Aug 2 to Aug 3
₩140,909
₩155,000 total
Aug 2 - Aug 3
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
Fairfield by Marriott Seoul
Lotte Hotel World

Lotte Hotel World

5 out of 5
240, Olympic-ro, Songpa-gu Seoul Seoul
The price is ₩313,500 per night from Aug 30 to Aug 31
₩313,500
₩379,335 total
Aug 30 - Aug 31
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free parking, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. ...
9.4/10 Exceptional! (1,500 reviews)
"Room is clean. Breakfast and dinner buffet are good but overpriced"

Reviewed on Jul 29, 2026

Lotte Hotel World
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Insa-dong

Find the best Insa-dong areas and neighborhoods for the activities you enjoy most. Learn more about Insa-dong
Learn more about Insa-dong

Myeong-dong

Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Gangnam-gu

Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like COEX Convention and Exhibition Center and Starfield COEX Mall.

Hongdae

Spend some time visiting places like Gyeongui Line Forest Park while getting to know Hongdae, and be sure to check out the abundant dining options. You can hop aboard the metro at Hongik University Station or Mangwon Station to see more of the area.

Dongdaemun-gu

Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.

Yongsan-gu

Consider exploring the abundant dining options in Yongsan-gu. If sightseeing is on the list, Yongsan Electronics Market is a top attraction. Hop on the metro at Hyochang Park Station or Namyeong Station to see more of the area.



Insa-dong

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