Seocho-gu

Seoul

Seocho-gu featuring a bridge, a river or creek and modern architecture
Seocho-gu showing flowers, a high rise building and a city
Seocho-gu showing night scenes as well as a large group of people
Seocho-gu which includes a city, a river or creek and modern architecture
Seocho-gu showing a city, a high rise building and modern architecture

This riverside district of Seoul is packed with exciting places for discovering South Korean culture, including museums, galleries and theaters.  

Lying directly south of the Han River in Seoul, Seocho-gu, or Seocho district, is a small area of Seoul that has much to offer. With key arts establishments, great waterside views and varied shopping, this is an easy place to relax for an afternoon. Come on a sunny day and allow time to enjoy the area’s lovely green spaces once you are finished sightseeing.

Seoul is divided into 25 “gu” (administrative districts). Walk down any street on Seocho-gu and see the sky-high, ultra-modern buildings that are characteristic of the South Korean capital. Some of the country’s most famous brands, such as Samsung and Skin Food, have offices here. Amid the office blocks and streets bustling with businesspeople, the cultural scene of Seocho is flourishing.

The jewel of Seocho is the vast Seoul Arts Center, which is divided into several areas devoted to different aspects of South Korean culture. Check the schedule at the Opera House, which seats 2,300 people. See everything from ballet to musicals to opera here. For a different musical experience visit the Music Hall, which has hosted the London Symphony Orchestra. In the Calligraphy and Hangaram Art Museums, discover South Korea’s rich traditions of handwriting and visual arts.

Another important cultural institution in Seocho is the National Gugak Center, also sometimes known as the National Center for Korean Traditional Performing Arts. The center is devoted to preserving the rich traditional musical heritage of South Korea. See performances in its auditoriums or visit one of the exhibits hosted at various locations.

Visit the area before mid-afternoon on a Saturday to enjoy the lively atmosphere of Seocho Flea Market. This is a wonderful place to pick up unique souvenirs.

Come to Seocho-gu on a summer day to escape the city streets in green spaces such as Yangjae Citizens' Park. Seocho’s main station is on several lines and is easily accessible from most parts of the city.


Popular places to visit


Seocho-gu Hotel Deals

Toyoko Inn Seoul Gangnam
Toyoko Inn Seoul Gangnam
3 out of 5
323 Gangnam-daero, Seocho-gu, Seoul
The price is ₩108,000 per night from Jul 6 to Jul 7
₩108,000
₩118,800 total
Jul 6 - Jul 7
includes taxes & fees
Stay at this 3-star business-friendly hotel in Seoul. Enjoy free breakfast, free WiFi, and parking (surcharge). Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (1,644 reviews)
"Located in the heart of K-Culture. Lots of dining options available at the walking range."

Reviewed on Jun 21, 2025

Toyoko Inn Seoul Gangnam
Ocloud Hotel Gangnam
Ocloud Hotel Gangnam
3.5 out of 5
12, Sapyeong-daero 58-gil, Seocho-gu, Seoul, Seoul
Fully refundableReserve now, pay when you stay
The price is ₩119,835 per night from Jul 31 to Aug 1
₩119,835
₩144,999 total
Jul 31 - Aug 1
includes taxes & fees
Stay at this 3.5-star business-friendly hotel in Seoul. Enjoy free WiFi, a 24-hour health club, and parking (surcharge). Our guests praise the helpful staff ...
8.4/10 Very Good! (1,014 reviews)
"Great location. Clean. Big room. Good service Wish there were laundry on site and air conditioning cannot be lowered"

Reviewed on Jun 30, 2025

Ocloud Hotel Gangnam
JW Marriott Hotel Seoul
JW Marriott Hotel Seoul
5 out of 5
176, Sinbanpo-ro, Seocho-gu, Seoul, Seoul
The price is ₩400,000 per night from Jul 21 to Jul 22
₩400,000
₩484,000 total
Jul 21 - Jul 22
includes taxes & fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (912 reviews)
"Great shopping/dining complex connected!"

Reviewed on Jun 20, 2025

JW Marriott Hotel Seoul
The Shilla Seoul
The Shilla Seoul
5 out of 5
249, Dongho-ro, Jung-gu, Seoul
The price is ₩460,000 per night from Jul 9 to Jul 10
₩460,000
₩506,000 total
Jul 9 - Jul 10
includes taxes & fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and an outdoor pool. Our guests praise the helpful staff and the property condition ...
9.4/10 Exceptional! (1,004 reviews)
Amazing Hotel/Excellent Service in Seoul
"By far and away the best service I have ever received at a hotel, and I have traveled extensively. We had two different people greet us before even making it near the entrance, then a single person made sure we were guided and immediately attended to. We were graciously given a free upgrade and when ..."

Reviewed on Jun 30, 2025

The Shilla Seoul
Sotetsu Hotels The Splaisir Seoul Myeongdong
Sotetsu Hotels The Splaisir Seoul Myeongdong
4 out of 5
15, Namdaemun-ro 5-gil, Jung-gu, Seoul, Seoul
The price is ₩101,818 per night from Jul 16 to Jul 17
₩101,818
₩112,000 total
Jul 16 - Jul 17
includes taxes & fees
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the helpful staff and the clean rooms ...
8.6/10 Excellent! (1,564 reviews)
"Hotel muy confortable, limpio, bien ubicado, buena atención"

Reviewed on Jun 24, 2025

Sotetsu Hotels The Splaisir Seoul Myeongdong
HOTEL THE BOTANIK SEWOON MYEONGDONG
HOTEL THE BOTANIK SEWOON MYEONGDONG
4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu, Seoul
The price is ₩143,100 per night from Jul 22 to Jul 23
₩143,100
₩157,410 total
Jul 22 - Jul 23
includes taxes & fees
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Namdaemun Market are ...
9/10 Wonderful! (371 reviews)
"It was excellent! Love the area and staffs were very friendly! I’d recommend this hotel to all my friends and family!"

Reviewed on Jul 1, 2025

HOTEL THE BOTANIK SEWOON MYEONGDONG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around Seocho-gu

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Yeoksam 1-dong

If you're spending time in Yeoksam 1-dong, check out sights like Kukkiwon or Teheranno and hop on the metro to see more the city at Yeoksam Station or Eonju Station.

Yeoksam 1-dong
Gangnam featuring outdoor art

Gangnam-gu

4.5/5(668 area reviews)

Heavily concentrated wealth and high-end shopping areas like Apgujeong, COEX Mall, and Garosugil define this district. Explore Bongeun Temple and savor modern Korean cuisine at upscale restaurants near Park Hyatt Hotel.

Gangnam-gu
Samseong-dong featuring interior views

Samseong-dong

Spend some time visiting places like Starfield COEX Mall while getting to know Samseong-dong, and be sure to check out the abundant dining options. You can hop aboard the metro at Bongeunsa Station or Samseong Jungang Station to see more of the area.

Samseong-dong
Jamsil-dong as well as a couple

Jamsil-dong

Noted for its shopping and restaurants, there's plenty to explore in Jamsil-dong. Top attractions like Lotte World and Jamsil Baseball Stadium are major draws, and you can hop on the metro at Samjeon Station or Jamsilsaenae Station to see more of the city.

Jamsil-dong
Itaewon which includes street scenes as well as a couple

Itaewon-dong

3/5(1 area review)

Take time in Itaewon-dong to visit attractions like Itaewon Antique Furniture Street and Itawon Street. You might also appreciate the abundant dining options, and you can hop on the metro at Itaewon Station to see more of the city.

Itaewon-dong
Olympic Park showing landscape views, a garden and a city

Songpa-gu

4.5/5(74 area reviews)

Spend some time visiting places like Lotte World while getting to know Songpa-gu, and be sure to check out the abundant dining options. You can hop aboard the metro at Jamsil Station or Mongchontoseong Station to see more of the area.

Songpa-gu


Seocho-gu